Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
Lead gen tactics for B2B: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
How to build a better buyer journey using customer behavioral data
Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.
Marketing artificial intelligence (AI)
Canva acquires genAI startup Leonardo.AI
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.
How to transform your website into a continuous marketing powerhouse
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
Uberflip acquired by PathFactory
Content experience platform Uberflip becomes part of PathFactory's B2B content offering.
How to produce modular content to drive personalization at scale
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
7 marketing strategies to conquer decision paralysis
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.
How small companies make a big splash with event content
Hear from two companies driving engagement and pipeline for months after their events with strategic content.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Marketing artificial intelligence (AI)
Next-level content creation for the auto industry
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.
B2B marketers say improving data quality is top priority
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.
Google: Audience focus, content quality are still the keys to SEO
Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
LinkedIn expands video ads, AI tools for B2B marketers
Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Canva introduces Canva Enterprise, Work Kits and adtech apps
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
HubSpot’s Content Hub: How does it impact marketing’s future?
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
From creative briefs to conversations: The key to better marketing alignment
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Why startups need more than just press releases
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
Marketing artificial intelligence (AI)
4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
Constant Contact launches automated tools for brand consistency and campaign creation
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing artificial intelligence (AI)
AI content creation: Ushering in the unimaginable
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
What can a potential U.S. TikTok ban teach marketers?
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
HubSpot launches new genAI-powered Content Hub
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Marketing artificial intelligence (AI)
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
The content supply chain is ‘a mess’: Can Adobe help fix it?
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Why influencer marketing is critical in B2B
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
Data-driven content: The key to connecting with healthcare consumers
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
Transforming content marketing lifecycles with AI
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
How to create content for every stage of the customer journey
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
How to find and nurture top-notch B2B writers for high-converting content
A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
Marketing artificial intelligence (AI)
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
The zero-sum game of social media: When going viral spells disaster
What used to be a promising domain for growth and creativity has degraded beyond repair.
How to build trust and loyalty in retail with reception marketing
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
How influencers and content creators are reshaping brand strategies
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.