Content marketing
MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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3 critical steps for creating content that converts
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
Marketing artificial intelligence (AI)
Hiring a content strategy development manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development.
3 core flaws of SEO audits (and what to do instead)
Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
HubSpot unveils Breeze, its ‘complete AI solution’
Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.
Marketing artificial intelligence (AI)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
The 4 types of content buyers want
Create high-impact content by understanding buyer preferences and leveraging existing assets.
Marketing artificial intelligence (AI)
The AI-powered marketer’s roadmap to the future of content
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.
Marketing artificial intelligence (AI)
How brands are using AI in Meta’s Advantage+ campaigns
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.
Marketing artificial intelligence (AI)
4 ways to achieve early wins with AI in marketing
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.
Intense election ad buying could upend brands’ holiday marketing plans
Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics?
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Content management systems (CMS)
Future-proof your content strategy
Learn how to optimize your content for maximum impact
Marketing artificial intelligence (AI)
Lead gen tactics for B2B: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
How to build a better buyer journey using customer behavioral data
Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.
Marketing artificial intelligence (AI)
Canva acquires genAI startup Leonardo.AI
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.
How to transform your website into a continuous marketing powerhouse
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
Uberflip acquired by PathFactory
Content experience platform Uberflip becomes part of PathFactory's B2B content offering.
How to produce modular content to drive personalization at scale
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Customer journey orchestration
The failsafe approach to building strategic nurture paths
Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
7 marketing strategies to conquer decision paralysis
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.
How small companies make a big splash with event content
Hear from two companies driving engagement and pipeline for months after their events with strategic content.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Marketing artificial intelligence (AI)
Next-level content creation for the auto industry
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.
B2B marketers say improving data quality is top priority
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.
Google: Audience focus, content quality are still the keys to SEO
Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
LinkedIn expands video ads, AI tools for B2B marketers
Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Canva introduces Canva Enterprise, Work Kits and adtech apps
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
HubSpot’s Content Hub: How does it impact marketing’s future?
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
From creative briefs to conversations: The key to better marketing alignment
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
Why startups need more than just press releases
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
Marketing artificial intelligence (AI)
4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
Constant Contact launches automated tools for brand consistency and campaign creation
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing artificial intelligence (AI)
AI content creation: Ushering in the unimaginable
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
What can a potential U.S. TikTok ban teach marketers?
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
HubSpot launches new genAI-powered Content Hub
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Marketing artificial intelligence (AI)
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.