Top Tweets Personalized To You Are Now Appearing In Your Discovery Tab

In May Twitter had changed the Discovery tab to include more personalization on content discovery. That change was an improvement, but focused on top stories & content, not necessarily Tweets. The new change is geared more to popular Tweets than just news articles.

When a user now clicks on the Discovery tab, they see “Tweets, What’s happening now, tailored for you.”  All of the selected Tweets auto-display images and article data which is a nice touch. As an irregular Twitter user, this is a big improvement. I can jump on, check the Discovery tab and see what people are saying — not just popular articles. Overall this just feels good,  like it’s a true Twitter experience.

Ideally, the Discover tab would be a great tool for me if it was dynamic and changed based on usage. If I click through and read an article, I’d like for that Tweet to disappear the next time I view the Discovery tab.

I wanted to see just how much personalization was occurring and ran a few tests to see if content  would change if an action had been performed on the Tweet.  I tested viewing specific Tweets, clicking through articles, ReTweeting , and Favoriting to see if the content would change. It didn’t. No matter what actions I performed, the Discover tab stayed the same. Disappointing.

Overall, this is a welcomed change that could be something to use regularly with some additional improvements. For more information see the official Twitter blog post.