Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views

Ranking the most-watched video creators, Tubular Labs has added an engagement ratings metric to its monthly video views report.

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In April, for the fourth month in a row, Tasty remained the most watched video creator across YouTube, Facebook, Vine and Instagram.

With 1.9 billion views, Tasty — the force behind those “snack-sized” recipe videos filling your Facebook feed — is one of two BuzzFeed video channels that ranked among Tubular Labs’ most watched video creators last month. BuzzFeed Video ranked No. 9 with 723 million views.

Tubular has added two new video metrics to its monthly most-watched rankings — video ratings metrics (V30), which measures average views per video in 30 days, and engagement ratings metric (ER30) to measure a video’s engagement rate benchmarked against all videos.

According to Tubular, BuzzFeed Video earned the highest ER30 with 1.4 times more engagement than any other videos creators.

Other video creators on last month’s most-watched list included LAD Bible, Vlechten Met Daan, NowThis, Tastemade and WWE — all creators that have made the top 10 in previous months. Insider, a creator categorized as a “news” provider, made its debut appearance last month, ranking No. 4.

Tubular’s Top 10 Most-Watched Video Creators in April

Tubular April video rankings

Tubular also ranked its top 10 “Viewmakers” — a category for brands winning the most online video views. Again, LEGO and Red Bull held the No. 1 and No. 2 spots — marking the third consecutive month these two brands have topped the list.

A new joiner to Tubular’s Viewmakers list was Facebook, blurring the lines between the brands creating video and the platform serving them up.

Tubular’s Top 10 Viewmakers in April

Tubular April most watched brands

Tubular reports the top 100 videos creators and brands generated 36.5 billion total video views last month. Using its new ER30 metric, the video analytics company said that the top 100 video creators and brands produced content that was 1.4 times more engaging than the average video.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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