Thumbs Down? Facebook Testing Star Ratings For Pages

Turns out that the Facebook ‘Like’ that we’ve grown to love just might not be descriptive enough. The like is binary data that indicates whether or not a user is a fan, or not, but not much else. TechCrunch spotted the usage of star ratings (5 possible) on desktop versions for some pages.

This isn’t the first time Facebook has used stars as a data point. Users have been rating places with 5 stars when providing a recommendation:

This implementation makes complete sense for places pages as Facebook could make a run at Yelp, Foursquare and Google+ Local in the local review market.

We’ve reached out to Facebook for comment.

For more, head over to TechCrunch. Image courtesy of Techcrunch.

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Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.