The MarTech Minute: New GDPR solutions from TrustArc, BigID; Innovid/Jivox partnership; more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
TrustArc unveils new capability
Intelligence Engine runs continuously to automatically review and analyze data flows using an algorithm to identify high-risk processing activities and automatically completes a large portion of a data protection impact assessment (DPIA) if needed. The algorithm also automatically generates a notification for every business process record exhibiting high-risk processing.
Shutterstock makes editorial content available to all
Editorial content on the company’s ecommerce platform is now available for license by all Shutterstock customers. It was previously available only to Enterprise customers with Shutterstock Premier accounts. More than 700,000 images are published to the collection each month.
Outlier releases RCA feature
Root Cause Analysis (RCA) shows the drivers of a change across several dimensions of data, providing the context necessary to take quick action. It saves users time by surfacing root causes from different departments into a single story.
Camera IQ launches programmatic AR solution
The platform allows brands to easily create and test AR content that they plan to deploy inside of advertisements bought on the Facebook and Snap programmatic platforms. The integrated AR ecosystem supports an end-to-end AR strategy, from content creation to performance monitoring and optimization.
Innovid integrates with Jivox
Brands will now be able to more accurately track the customer journey to purchase and optimize media accordingly, providing an enhanced, personalized user experience. The solution also streamlines and consolidates data management, dynamic creative decisioning, insights and robust reporting across all channels.
Selligent partners with Signal
The companies say that the merging of advertising data, identity, and marketing strategies gives brands the capabilities to deliver uniquely personalized customer experiences that spans all channels.
BigID unveils new consent governance capabilities
The enhancements help organizations correlate consent logs from existing applications without re-engineering applications or having to move data.
Urban Airship appoints Wes Nichols to its board of directors. Nichols is currently a board partner at Upfront Ventures and most recently was the chief strategy officer at Neustar.
Dalton Dorné joins Elite SEM as the agency’s first CMO. Most recently, Dorné was head of marketing at Merkle in the Americas.
iHeartMedia names Greg Millard EVP of event and experiential partnerships. Millard was previously VP of partnerships and branded programming at Turner Broadcasting.
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