The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more

Martech in Motion

WhatCounts and Windsor Circle combine
The email marketing platform will merge its services with Windsor Circle, a personalization platform, to offer cross-channel marketing services under the name WhatCounts, an OSG Company.

Manthan upgrades TargetOne
The cross-channel personalization solution’s journey builder will now allow marketers to design distinct journeys for predictive customer segments; create and respond to complex cross-channel customer events; and test and control.

Videolicious introduces end-to-end video platform
The solution brings automated video creation, custom messaging, branding, performance analytics and viewer insights together in one platform, making video central to a business’ sales and martech stacks. The company is  working with companies such as IBM, SAP and Verizon.

Martech Movers

Healthcare services firm Canton & Company brings on Joe Reilly as its chief technology innovation officer. Prior to joining Canton & Company, Reilly was CIO for the Central New York Care Collaborative (CNYCC), where he led the design and implementation of an IT infrastructure.

Data services provider Infogroup adds Andy Goldstein as CFO. Most recently, Goldstein served as CFO at digital content and commerce company Purch.

Leverage Lab names Major Baisden as its chairman after the Kansas City-based entreprenuer made an investment that the company plans to use to expand its services, develop new technology offerings and add key personnel.

Mayur Gupta joins subscription service Freshly as its CMO. Gupta was previously at Spotify, where he was VP of growth and marketing starting in 2016.

RetailMeNot promotes Marissa Tarleton to CEO. Tarleton has served as CMO since 2015. The company’s current CEO and founder Cotter Cunningham will move into a chairman role.

Cybersecurity company CHEQ hires Joshua Grant for the newly created position of chief client officer. Grant previously served as head of programmatic for Dentsu in Japan, charged with vetting third-party verification partners for key client P&G.

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