Take our poll: Is the Time Well Spent movement influencing social media marketing plans?

Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies.

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Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well spent.”

The concept of time well spent was, in fact, pioneered in 2016 by former Google design ethicist Tristan Harris. The Time Well Spent movement is now championed by former executives at Google, Facebook, Mozilla and other tech firms who formed the Center for Humane Technology (CHT) to raise awareness around the negative impacts of phone and social media addiction.

In response, this year, Facebook, Instagram, Google and Apple all designed digital well-being features to help users curb the amount of time people spend on their phones and social feeds.

But what do these efforts mean to marketers? Have these initiatives to reduce people’s screen time influenced your social media marketing strategies? If you’re a marketer involved in social media advertising plans, please take our one-question poll to let us know if the Time Well Spent movement has impacted your strategies — or if it’s even on your radar.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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