Tackling video marketing fragmentation
Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments.
Why we care. Like almost every other channel in this digital world, the video channel isn’t really just one channel. People consume video content at home on streaming TV and on the go on mobile devices. They’ll see DOOH video in subway stations or in-store screens. They’ll jump agnostically from Amazon Prime to YouTube to find the content that engages them.
For advertisers seeking to track the consumer journey across all these video channels a solution that integrates access to them must look appealing.
Smart Video Everywhere differentiators. Adomni points to the following differentiators in its new solution:
- Unified cross-channel buying. Integrated ad buying across CTV, online video, YouTube and DOOH.
- Premium inventory. Premium ad supply including Netflix, Amazon Prime Video and YouTube.
- Holistic reporting and attribution. Cross-channel attribution and measurement.
- AI-powered capabilities. Smart targeting, creative optimization and real-time campaign insights.
“By rolling out the Smart Video Everywhere program, we’re solving the complex challenge of reaching consumers across their entire video journey — whether they’re streaming at home, commuting, shopping, or consuming content on-the-go,” said Jonathan Gudai, CEO of Adomni, in a release.
Dig deeper: Improving video to boost sales
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Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.