Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Data » Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received […]

Amy Gesenhues on April 15, 2013 at 2:12 pm

social-media-networking-featuredAccording to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read.

Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received a survey asking how likely they were to read an article with only 11 Likes. Survey responses demonstrated users were more likely to read an article with a higher number of Likes on Facebook.

Survey Monkey SEO Assumptions surveyThe same was true for Twitter, with respondents more likely to read content that had been retweeted a greater number of times. Of the 629 respondents, 374 were asked how likely they were to read an article that had been retweeted only six times. The remaining participants were asked how likely they were to read an article that had been retweeted 697 times. Respondents were much more likely to read the content that had been retweeted 697 times.

Survey Monkey SEO AssumptionsThe impact of Google+ was no different. Of the 629 respondents, 374 were asked how likely they were to view an image that had been shared on Google+ 312 times. The remaining 255 respondents were asked how likely they were to view an image that had been shared only two times. As with the other social media sites, respondents were more likely to view an image that had been shared 312 times versus an image that had only been shared twice.

Survey Monkey SEO assumptions

Conducted by SurveyMonkey, the study surveyed 615 respondents randomly selected from across the county. Respondents included a nearly even split of males and females age 18 to 60 with annual household incomes ranging from $25,000 to $150,000+ and varying education levels.

The purpose of the survey was to examine SEO assumptions. Other key findings from the survey have been published on our partner site Search Engine Land, including user bias toward Google over Bing, as well as insight into reasons why a user would block a website from search results if given the option.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

DataPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Best Practices for Bringing Together All Your Marketing Data

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.