Study: Nexus Tablets Generating Many Times More Traffic Than Microsoft Surface

Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less likely to show up in this report.

The results of the study show that the Nexus tablets (mostly Nexus 7) are generating considerably more traffic than the Microsoft Surface tablet. The chart below represents “tens of millions” of impressions according to Chitika.

We won’t truly know until the quarter is over whether the numbers above are a reflection of the relative sales of the devices (probably). Yet the two traffic numbers combined are a tiny sliver of overall tablet-generated web traffic the majority of which comes from the iPad.

Not that this is definitive data, but on the Amazon tablet bestsellers list currently Kindle Fire devices occupy the first six positions, followed by the Samsung Galaxy Tab 7-inch. Google’s Nexus 7 tablets are in positions 12 and 13. The iPad is in positions 21 and 24. However many if not most of Apple’s iPad sales will be directly through Apple.

There are also lots of what one might call “crappy” and no-name Android tablets in the interim positions among the branded devices on Amazon’s top selling list. What the Amazon list definitively indicates is that consumers are indeed price sensitive and are generally buying less expensive tablets as holiday gifts.

The first Microsoft Surface tablets don’t show up on Amazon’s bestseller list until positions 62 and 63.