Stop! Think twice before using nofollow on your website
Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
Patrick Stox on March 23, 2018 at 8:18 am | Reading time: 1 minute
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links.
This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place.
Even more disturbing is the fact that search engine optimization specialists (SEOs) seem to misunderstand how to use nofollow attributes and tend to overuse them.
Here’s how they work:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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About the author
Contributor
Patrick Stox is the Marketing Project Supervisor at TheeDesign Studio. He is assistant organizer for the Raleigh SEO Meetup group.