Performance
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.
Patrick Stox is the Marketing Project Supervisor at TheeDesign Studio. He is assistant organizer for the Raleigh SEO Meetup group.
Performance
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.
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If you missed the changes Google made late last year on labeling country services, you're not alone. Contributor Patrick Stox goes through the update and explains why you're seeing a better experience for local users.
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Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
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As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.
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Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
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What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
Experience
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas.
Performance
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
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Seeing some confusing referrer data in your analytics program? It might be the result of an issue with 'noreferrer.' Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
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Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.
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Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.
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In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
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There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
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Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
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Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
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Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.
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While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry's future.
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Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.
Performance
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Experience
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.