Stop! Think twice before using nofollow on your website
Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links.
This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place.
Even more disturbing is the fact that search engine optimization specialists (SEOs) seem to misunderstand how to use nofollow attributes and tend to overuse them.
Here’s how they work:
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