SourceMedia moves into dynamic native ads
The publisher is launching three types of native ads designed to move a B2B buyer along in the buying funnel.
SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News.
This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic.
One type, a 970 x 250 ad unit, is called Topic Tile. It presents four sections or tiles of content — two that contain teasers for existing SourceMedia stories and two sections that contain content or an ad from the marketer.