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MarTech » Marketing Management » Snap executive team gets two new chiefs: a chief business officer and chief strategy officer

Snap executive team gets two new chiefs: a chief business officer and chief strategy officer

Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.

Amy Gesenhues on October 31, 2018 at 11:47 am | Reading time: 2 minutes

Snap CEO Evan Spiegel announced two new chief executives in an email to employees on October 24.

Jeremi Gorman has been hired to serve as the company’s chief business officer, starting in November, and Jared Grusd has been named chief strategy officer after the departure of Imran Khan, Snap’s former chief strategy officer, last month.

Snap recruits Amazon’s head of ad sales. Snap’s new chief business officer, Jeremi Gorman, has been recruited from Amazon where she served as the head of global advertising sales for the e-commerce giant. In her role at Snap, Gorman will be tasked with increasing Snapchat’s advertising business.

The new chief strategy officer. Jared Grusd has been hired to serve as Snap’s new chief strategy officer, a role formerly held by Imran Khan who had been with Snap since 2015. According to the email Spiegel sent to the staff, Grusd will oversee content, global strategy, partnerships and corporate development.

Grusd comes to Snap with a long list of top executive roles on his resume — most recently serving as CEO of Huffington Post and global head of news and information at Oath. Prior to leading Huffington Post, he was the global head of corporate development at Spotify. From 2009 to 2011, he was chief strategy and business development officer at AOL after being part of Google’s executive ad team.

Snap wins two new chiefs, but loses a VP. While the company is gaining two new C-level officers, Kristen O’Hara, who was hired two months ago as Snap’s VP of global business solutions, is leaving the company. In an email to employees, Snap CEO alerted the team to O’Hara’s decision to leave following the recent changes in team structure. At the time of her hire, O’Hara was originally positioned to report to Khan.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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