Several Brands Will Be Advertising On Snapchat During The Super Bowl
Snapchat's first sponsored Super Bowl Live Story will reportedly include Amazon, Marriott, Pepsi and Budweiser.
At least four major brands are set to advertise on Snapchat during the Super Bowl.
Digiday is reporting that Amazon, Marriott, Pepsi and Budweiser will run ads inside the NFL’s Live Story on Super Bowl Sunday, with the caveat that Budweiser’s ad will only be shown to viewers who are at least 21 years old.
Snapchat offers the young demographic that many brands are anxious to reach, but the service was unsuccessful in courting advertisers for last year’s Super Bowl. Still, brands like Mountain Dew, GrubHub and McDonald’s used Snapchat for their own Super Bowl-related marketing. And one Super Bowl advertiser last year — the movie Pitch Perfect 2 — promoted its Snapchat handle in the commercial that aired during the game broadcast.
According to Digiday’s sources, Snapchat’s Super Bowl sponsors are spending a total in the “low seven figures” to sponsor the Live Story. The NFL and Snapchat will split that money.