SEMPO Announces Call For “Search Congress” To Draft Search Engine Marketing Code Of Ethics

Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to create and enforce a search engine marketing code of ethics for North America. According to the announcement, the proposed Search Congress delegates must be nominated by a search engine marketing organization that meets the following […]

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Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to create and enforce a search engine marketing code of ethics for North America.

According to the announcement, the proposed Search Congress delegates must be nominated by a search engine marketing organization that meets the following criteria:

  • Groups that self-identify as serving search engine marketers in some capacity.
  • Groups that are at least one-year old.
  • Groups that have at least ten dues-paying members.
  • Active SEMPO local groups that are more than a year old.
  • Groups that are primarily in North America.
  • Groups that have pre-existing by-laws.

“A search engine marketing code of ethics won’t work unless it has broad adoption from a variety of groups in the industry,” said SEMPO’s vice president of communications Tony Wright who is leading the initiative, “It is going to take the effort of many different people of diverse opinions and backgrounds to make this work.”

An meeting to discuss next steps is planned for Pubcon next week October 6 – 9 in Las Vegas. SEMPO said anyone interested in attending should follow @SEMPOGlobal and @Pubcon to find out more details on the meeting’s location and scheduled time.


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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