“RIP McDonalds” – Burger King Tweets Its Offline Prank

Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger […]

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Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor.

Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger King location with the condolence message “RIP McDonalds” on its outdoor sign.

So far, the tweet has garnered over 200 retweets and 170 favorites. Definitely not a viral tweet by Oreo or Arby’s standards, but for sure worth the #Checkmate hashtag Burger King gave it.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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