Product Page Traffic & Conversions Rising As Holiday Shopping Commences

This week’s Marketing Land Online Retail Sales Report shows both traffic and conversions are picking up for the holiday shopping season, a little ahead of what we saw in 2013.

The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer web sites.

Comparing the first weekend of November in 2014 to the previous weekend, traffic to product pages — a sign of serious purchase intent — was up 32%. Last year, the rise from the last October weekend to the first in November was only 23%.

Conversions are showing an increase in 2014, as well, when compared to the same period of last year.

Looking at data from the beginning of the fourth quarter to the day the data was pulled — November 3 — we see average conversion rates were up 10% year-over-year.

We’ll be featuring data like this weekly on Marketing Land as a part of our Retail Column coverage through the holiday shopping season. Some additional context can be found here.