Release Notes: Mailchimp launches Customer Journeys
Helping small businesses to automate eCommerce journeys.
Mailchimp today underlined its evolution from an email marketing service to a general marketing platform for small businesses with the launch of Customer Journeys.
Customer Journeys is a no-code solution allowing businesses to visualize automated journeys with pre-built templates and quick-to-configure workflows. The templates are customizable, and offer suggestions for complex journeys with multiple personalization steps. Users can build journeys by branching at if/then points, and re-ordering steps.
The solution is especially geared to eCommerce with the ability to configure responses to abandoned carts, site visits, or emails.
Why we care. Mailchimp is one of the vendors bringing marketing automation to the SMB market, helping smaller businesses punch above their weight. Mailchimp reports a doubling of website publication after the arrival of COVID, reflecting the need of small businesses to stay connected to their customers.
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.