PolyientX launches self-service NFT platform

The platform is no-code and aims to deliver an NFT-based loyalty and rewards program.

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Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface.

There are plans to add further reward types and customization options following the platform’s release. PolyientX describes this as the first platform of its kind.

Dig deeper: Salesforce launches pilot NFT cloud

How does if differ from no code NFT generators. Given the availability of no code generators for NFTs, we asked Nick Casares, head of product at PolyientX, what differentiates this offering.

“While most no-code solutions focus on helping marketers launch NFTs,” he said, “the PolyientX platform allows marketers to add utility to already launched NFTs. Brands are creating NFTs designed to unlock utilities like redeemable merchandise, event access and exclusive discounts. Adding these types of utilities is outside the purview of most no-code solutions and typically requires custom development.”

The platform is also designed to address three specific pain points, he told us:

  1. Educating customers and consumers about NFT technology.
  2. Collaborating with customers to create an authentic NFT strategy.
  3. Sourcing the technology partners to execute their vision.

“NFTs are becoming more mainstream, but the technology is still immature,” Casares said. “Successful marketers are investing the time to educate themselves and partner with best-of-breed technology providers to help clients deliver NFT projects as the Web3 space grows.”

Why we care. Seems like just yesterday that NFTs (along with Web3 and the metaverse) were weird and wonderful things just out of sight over the horizon. But the future arrives fast. Not only are we seeing imaginative adoption of NFTs by marketers and a growing range of use cases; we’re already seeing opportunities for non-developers to create and customize NFTs.


About the author

Kim Davis
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.

Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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