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MarTech » Performance Marketing » Pinterest Brings Price Drop Notifications To Buyable Pins

Pinterest Brings Price Drop Notifications To Buyable Pins

Notifications will now come via app and email for price drops on Buyable Pins.

Martin Beck on December 17, 2015 at 1:09 pm

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Pinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved.

The notifications will be served via the Pinterest mobile app and/or email, depending on how users set preferences in their settings. Pinterest said there are more than 1 million Buyable Pins that show price drops daily.

Price Drop Pin & Email notification

Pinterest has long offered a price-drop notification feature for “Rich Product Pins,” but stopped sending such notifications this summer when it launched Buyable Pins. Lower prices are still displayed on Rich Product Pins within Pinterest, but notifications are only sent for Buyable Pins.

This move is an indication of Pinterest’s focus on its fledgling e-commerce feature. Launched this summer, Buyable Pins enable people to make purchases with a couple taps within the Pinterest iOS and Android apps. The company says it has signed up more than 10,000 retailers for the program — including major retail players like Nordstrom, Neiman Marcus and Macy’s — but hasn’t released much information about how well the Pins are performing.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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