On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them

So where are all the Black Friday shoppers hanging out online?

Over here, Pinterest says, releasing new stats today to support its claim that Pinterest is best place to reach people in a holiday buying mood.

Pinterest users shop more on Black Friday than the average online user, according to a study done for Pinterest by marketing researcher CivicScience. Pinners spend four times more on toys and games, three times more on housewares, clothing and accessories and 2.2 times more on electronics and media. Furthermore, CivicScience found, Pinners are 50 percent more likely than the average online person to spend the most on Black Friday at specialty stores and local businesses.

Those findings fit nicely as a pitch to advertisers and brands to increase their focus on Pinterest this time of year. And it’s a familiar message; in September, the company released stats showing that Pinners start their holiday shopping before the average Jane or Joe.

Pinterest also shared a few more holiday shopping stats in today’s blog post. Pinners have ramped up their activity related to Black Friday and Cyber Monday in the last year, increasing their Pinning about the big sales days by 140 percent. Two million of Pinterest’s 100 million active users have Pinned about Black Friday and Cyber Monday, and there have been 17.7 million gift Pins posted on the network.