Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
In the Marketoon this week, we look at the fine art of email nurturing campaigns.
Fishburne’s take: “Marketing automation sometimes has the feel of an arms race. Every company has access to the same tools and similar prospects. This has resulted in an avalanche of generic semi-personalized communication.”
Why we care: Email is a very old channel by technology’s standards. At the very least, use it to deliver an updated app-like experience in email (like the one LATAM offers to travelers). But though a fine-tuned email campaign can work magic, badgering your contacts will only frustrate and send them packing.