Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Mobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales — Report

Mobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales — Report

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and e-commerce trends compared to a year ago. Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over […]

Greg Sterling on February 17, 2015 at 12:18 pm

valentines-day-hugging-heart

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and e-commerce trends compared to a year ago.

Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over 10 percent vs. last year in the run up to Valentine’s Day.

The company said that “mobile traffic accounted for 46.5 percent of all online traffic, up 26.5 percent compared to the same period last year.” Mobile commerce was 23 percent of all online sales, which was up 35 percent over last year. StatCounter shows overall mobile traffic in the US at roughly 37 percent.

According to IBM tablets delivered a larger percentage of online sales vs. smartphones, which saw considerably more traffic:

Smartphones drove 33.7 percent of all online traffic compared to tablets at 12.4 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 12.4 percent of all online sales while smartphones accounted for 10.7 percent. Tablet users also averaged $98.56 per order, versus smartphone users, who averaged $92.37 per order.

As with holiday 2014 the larger share of mobile traffic and commerce came from iOS devices. IBM said that iOS devices drove 3X the e-commerce sales of Android. Apple users spent just under $100 per order vs. $79 for Android users.

IBM valentines day traffic, sales

Source: IBM Digital Analytics Benchmark


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.