MarTech’s digital transformation experts to follow

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

Tim Crawford

Tim is CIO strategic advisor at AVOA, an executive coach and a frequently-quoted source on digital transformation. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. He hosts the CIO In The Know podcast.

• LinkedIn: Tim Crawford (5.9K followers)
• X/Twitter: @tcrawford (20.6K followers)

Shelly Kramer

Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands.

• LinkedIn: Shelly DeMotte Kramer (14.7K followers)
• X/Twitter: @ShellyKramer (97K followers)
• Website: V3 Broadsuite

Maribel Lopez

Maribel is founder of market research and strategy consultancy Lopez Research, as well as co-founder of the Emerging Technology Research Council — a community of business and technical leaders in Fortune 1,000 companies focused on leveraging emerging technologies. She is also the author of “Right-time Experiences” (John Wiley and Sons) and a contributor to Forbes. Maribel has worked for Motorola, International Data Corp., Shiva Corporation and Forrester Research. She hosts the “AI with Maribel Lopez” and “Elevate the Edge” podcasts.

• LinkedIn: Maribel Lopez (2.3K followers)
• X/Twitter: @MaribelLopez (15.4K followers)
• Website: Lopez Research

Daniel Newman

Daniel is a frequent source and contributor to major news outlets. He’s the author of seven Amazon bestselling books about digital transformation, customer engagement and leadership. As CEO at The Futurum Group and Chief Analyst at Futurum Research, Daniel works with global technology brands, gaining insights into digital transformation and how it influences enterprise organizations.

• LinkedIn: Daniel Newman (27.7K followers)
• X/Twitter: @danielnewmanUV (50.6K followers)
• Website: The Futurum Group

Ted Schadler

Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile. His current research project is called “The Future of Services is Value Orchestration.”

• LinkedIn: Ted Schadler (4.6K followers)
• X/Twitter: @TedSchadler (7.9K followers)

Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience.