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MarTech » Digital Transformation » MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more

MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Unruly now offers biometric measurement of video ads Sep 12, 2016 by Barry Levine The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis […]

Barry Levine on September 13, 2016 at 9:00 am

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

  • Unruly now offers biometric measurement of video ads
    Sep 12, 2016 by Barry Levine
    The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.
  • New MarTech Intelligence Report: Digital Analytics Platforms
    Sep 12, 2016 by Digital Marketing Depot
    With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization.
  • [PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
    Sep 12, 2016 by Matt McGee
    In this week’s podcast, we talk about the Apple hardware announcement, the latest Google algorithm chatter and an EU case that suggests some types of links may be against the law.
  • Twitter rolls out an app for Amazon’s Alexa voice assistant
    Sep 9, 2016 by Tim Peterson
    People can ask Amazon’s Alexa to read out their Twitter timelines as well as topics that are trending on the social network.

From Around The Web:

  • Why Your Company Needs a Chief Data Science Officer, www.cmswire.com
  • Apple Is Said to Be Rethinking Strategy on Self-Driving Cars, New York Times
  • HP Buys Samsung’s Printer Business in $1.05 Billion Deal, adage.com
  • How to test if your website supports HTTP/2, www.branded3.com
  • How to Use UX Research to Create Smarter A/B Test Variations, conversionxl.com
  • Tips To Add Maps Imaginatively On Your WordPress Website, www.wpexplorer.com
  • Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video, www.adweek.com
  • The Tech CMO Career Path, www.marketingprofs.com
  • VC Sours On Media Companies Posing As Ad Tech, adexchanger.com
  • Google’s new iOS app Cardboard Camera lets you snap VR photos to share with friends, techcrunch.com
  • How Google And Others Are Plotting The Revenge Of The Web App, www.fastcompany.com
  • Worried about bullying and fake stories on social media? There are tools for that, techcrunch.com
  • Video Wars: WeVideo, Apple Innovate While Facebook Lags Behind With Important Tools, smallbiztrends.com

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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