MarTech Today: Facebook Chat Bot & Google’s Crawl Error Report

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Miss Piggy Leads The Way To A New Kind Of Marketing Channel
  Jan 6, 2016 by Barry Levine
  Today, the legendary puppet-hostess will again converse with fans on Facebook, using intelligent chat-bot technology from Israeli firm Imperson.
• Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
  Jan 6, 2016 by Barry Schwartz
  Google has updated the broken crawl error report for App Indexing in the Google Search Console. And now there are three app crawl error types in Search Console.

From Around The Web:

• How to Get Started With WordPress: A Practical Guide, www.wpexplorer.com
• 13 examples of websites with confident typography, econsultancy.com
• Embed a book? Amazon starts offering Kindle book previews for third-party sites and apps, www.geekwire.com
• Ad Tech Is Merging With Mar Tech, But Who’s in Charge?, adexchanger.com
• Ad Tech Is the Worst Thing That Ever Happened to Advertising, adage.com
• Bridging the CMO-CIO Disconnect, www.cmswire.com
• How a major nonprofit used automation to lift results by 30%, myemma.com
• How marketing technology could transform healthcare, chiefmartec.com
• How One Man Did the Impossible: Make Ad-Tech Jargon Fun, contently.com
• In Synergistic Turn, Samsung Says Smartwatch Will Work With Apple’s iOS, www.wsj.com
• Facebook’s Secret Chat SDK Lets Developers Build Messenger Bots, techcrunch.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.