MarTech Today: Emotion Tracking, Email Facial Recognition & Updated TrustRadius

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions
  Dec 8, 2015 by Barry Levine
  New AdEmotion capability targets multiple points on a face, which Sticky says cannot hide feelings.
• How Facial-Recognition Software Will Shape The Future Of Email Marketing
  Dec 8, 2015 by Jason Warnock
  As facial-recognition technology advances and becomes more widespread, email marketers need to latch onto the new opportunities it offers, says columnist Jason Warnock.
• Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors
  Dec 8, 2015 by Barry Levine
  The new approach, called trScore, is designed to bring vendor-sourced reviews more in line with independently-sourced ones.
• Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise
  Dec 7, 2015 by Barry Levine
  Like Zeta Interactive last month, Ve is expanding by buying new capabilities from the eBay spinoff.
• Best Practice Guide: Google Shopping Feed
  Dec 8, 2015 by Digital Marketing Depot
  There are different types of Google product data feeds, each of which serves a different purpose. The Google Shopping Feed contains all of your products’ information and attributes and is the data file you submit to Google Merchant Center. In order for Google to accept your products, your shopping feed needs to adhere to the […]

From Around The Web:

• Former Google life sciences unit renames itself Verily, www.reuters.com
• The Top 25 Most Influential Conversion Rate Optimization Experts in 2015, www.ppchero.com
• What is Split-Path Testing (and When Should You Use It)?, conversionxl.com
• Website performance tips for the holiday season, www.internetretailer.com
• Iframes Leave Us Vulnerable To URL Fraud, adexchanger.com
• Dynatrace Becomes First Digital Performance Platform Certified for IBM Commerce, www.dynatrace.com
• New Release of SDL Web Provides Brands the Ability to Build and Deliver Global Digital Experiences, www.realwire.com
• XpressBuy Adds Visa Checkout to Simplify Checkout Process, www.businesswire.com
• Avoid The Diva Mentality For Successful Technology Adoption, techcrunch.com
• AT&T CEO hints at launching mobile video streaming service early next year, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.