MarTech Today: Active View For Apps, MarTech As Fantasy Football & Anti-Bot Video Ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization Nov 13, 2015 by Ginny Marvin Updates fold viewability more deeply into DoubleClick products for advertisers and publishers. Microsoft To […]
Barry Levine on November 16, 2015 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization
Nov 13, 2015 by Ginny Marvin
Updates fold viewability more deeply into DoubleClick products for advertisers and publishers. - Microsoft To Build German Data Centers To Address US Govt “Spying”
Nov 13, 2015 by Greg Sterling
Last month, the European Court of Justice cited the Snowden revelations and US domestic surveillance to invalidate a 15-year-old “Safe Harbor” agreement under which the US and Europe had been exchanging data. - How Martech Is Like Fantasy Football: Drafting The Right Players In 2016
Nov 13, 2015 by Scott Vaughan
Do you have the right martech in place to score this season? Columnist Scott Vaughan tells you how to choose a winning team of technologies to impact your bottom line. - New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
Nov 12, 2015 by Barry Levine
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. - Can You Now Trust Google To Crawl Ajax Sites?
Nov 13, 2015 by Mark Munroe
On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.
Around The Web:
- Viewbix Launches Video Analytics Platform, www.mediapost.com
- Blogging Tools: Apps to Better Manage Your Blog, www.socialmediaexaminer.com
- Facebook’s Engineering Executive on the Evolution of the Oculus Rift, blogs.wsj.com
- 12 Amazing Email Marketing WordPress Plugins, www.searchenginejournal.com
- Centro Expands Private Deal Availability with AppNexus Integration, blog.centro.net
- Using Ad Groups for Segmentation on Twitter Ads, blog.adstage.io
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.