MarTech Today: AdTheorent’s predictions of retailer visits, “Hacking Marketing” review & tools for web optimization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land:. Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad Mar 31, 2016 by Barry Levine Partnership with location analytics provider Placed tracks which […]
Barry Levine on April 1, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:.
- Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad
Mar 31, 2016 by Barry Levine
Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others. - Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Mar 31, 2016 by Barry Levine
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. - Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Mar 31, 2016 by Chris Elwell
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release. - Are our leading brands also optimization leaders?
Mar 31, 2016 by Brian Massey
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.
From Around The Web:
- Facebook’s Chat App Won’t Be an Overnight Sensation for Ecommerce Players, www.adweek.com
- Native ads in retailers’ apps get more relevant with real-time data, www.mobilecommercedaily.com
- 15 Key Visualizations & Diagrams From #MarTech 2016, www.komarketingassociates.com
- Mindshare’s Perspective On Ad Tech, adexchanger.com
- Evaluating a mobile data platform: Why certain “proof points” can be misleading, venturebeat.com
- How to make your site mobile friendly, www.branded3.com
- Twitter Considers a Standalone Messaging App, recode.net
- Everything You Need to Know About Snapchat Chat 2.0, blog.bufferapp.com
- Facebook Messenger can now be your boarding pass on KLM flights, www.theverge.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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