MarTech Today: AdTheorent’s predictions of retailer visits, “Hacking Marketing” review & tools for web optimization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land:. Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad Mar 31, 2016 by Barry Levine Partnership with location analytics provider Placed tracks which […]
Barry Levine on April 1, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:.
- Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad
Mar 31, 2016 by Barry Levine
Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others. - Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Mar 31, 2016 by Barry Levine
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. - Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]
Mar 31, 2016 by Chris Elwell
Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release. - Are our leading brands also optimization leaders?
Mar 31, 2016 by Brian Massey
Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.
From Around The Web:
- Facebook’s Chat App Won’t Be an Overnight Sensation for Ecommerce Players, www.adweek.com
- Native ads in retailers’ apps get more relevant with real-time data, www.mobilecommercedaily.com
- 15 Key Visualizations & Diagrams From #MarTech 2016, www.komarketingassociates.com
- Mindshare’s Perspective On Ad Tech, adexchanger.com
- Evaluating a mobile data platform: Why certain “proof points” can be misleading, venturebeat.com
- How to make your site mobile friendly, www.branded3.com
- Twitter Considers a Standalone Messaging App, recode.net
- Everything You Need to Know About Snapchat Chat 2.0, blog.bufferapp.com
- Facebook Messenger can now be your boarding pass on KLM flights, www.theverge.com
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.