MarTech Today: AdTheorent’s predictions of retailer visits, “Hacking Marketing” review & tools for web optimization

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land:. Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad Mar 31, 2016 by Barry Levine Partnership with location analytics provider Placed tracks which […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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