MarTech Minute: Vision Critical’s new customer insights app, LOGIQ releases Kubernetes solution

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SURVEY SAYS. Customer insights provider Vision Critical has launched a new cloud-based app called Touchpoint that helps brands collect feedback from customers by connecting with audiences “where they spend their time already” — whether online, on social media platforms or messaging apps. According to the company, the app “enables brands to reach new customers that have been traditionally difficult to connect with by engaging on social sites and other online locations where customers are more likely to spend time and do so via their mobile devices.”

Why we care: Marketing and MOPs teams are moving a mile a minute right now, launching campaigns aimed at driving immediate results — and they’re doing so without a lot of historic data or insights to inform campaign activations because none exist that mirror what’s happening across the digital landscape right now. Gathering direct feedback from your customers as you try to right the ship may offer valuable info to refine your current campaign strategy. Of course, it’s going to add another to-do item to your task list — but, with so many uncertainties at the moment, the more customer insights you can curate, the better.

IT’S ONLY LOGICAL. LOGIQ, the company behind the LOGIQ Insights observability platform for monitoring and logging analytics, has released LOGIQ Insights 1.2, offering self-service observability on the Kubernetes platform and other features designed for Kubernetes workloads and environments. According to the company, the new solution allows for five-minute deployment of LOGIQ Insights on any Kubernetes system, the ability to connect Prometheus instances and curate metrics for complete observability and technical capabilities.

Why we care: Granted, this offering is only for the most technical MOPs professionals among us, but it’s still worth noting. Anyone using Kubernetes already knows how the system allows for faster access to data and analytics and accelerated campaign activations. This tool adds a new layer of speed in terms of monitoring the Kubernetes platform. Something we could all use a little more of as our workflows continue to be disrupted with so many 90-degree turns happening on nearly a daily basis.

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