MarTech Minute: AppGyver’s no-code solution, online training from The Trade Desk
A quick round up of the latest marketing technology news and announcements.
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NO-CODE? NO PROBLEM. The app development platform AppGyver has released a new version of its Composer Pro tool, and is making the no-code solution free to developers at SMBs and mid-sized businesses. The company says its app development tool allows users to build relatively complex apps without having to write formulas and custom JavaScript. The offer also includes access to the platform’s database service, CDN and publishing tools. Why we care: SMB marketing teams rarely include a programming or coding staff. Usually, these roles are limited to the IT group, and have limited time to devote to martech projects. A no-code app development platform gives marketing teams the capability to build web and mobile apps quickly — a valuable resource in a time when companies are having to pivot their strategy to adapt to today’s current challenges. Source: AppGyver
GET SMART(ER). The Trade Desk is making its digital advertising courseware and certifications free of charge and open to all users, “From advertising industry professionals to those looking to build the required skills to enter the field.” This is the first time the ad tech platform has made its learning tools available without a fee, an offer they are extending through the end of 2020. The online courses cover training for all aspects of digital and data-driven advertising, including connected TV learning programs. Why we care: Many MOPs professionals are finding themselves taking on new responsibilities as their companies are either downsizing or putting a hold on new hires. Access to online training programs can help martech team members become better equipped to handle projects they may not have been hired to do. Free training programs are also a great way to broaden professional skill sets, especially when so many in our martech community are facing uncertain career changes. Source: The Trade Desk
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