Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools

MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools

A quick round up of the latest marketing technology news and announcements.

Amy Gesenhues on April 27, 2020 at 1:01 pm

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

AMAZON DATA FLOW. Amazon Web Services has launched Amazon AppFlow, a data transfer platform to automate data flow back and forth between AWS and SaaS applications. The solution is positioned as a low-code tool that will help administrators integrate platforms without, as Amazon states, “waiting months for IT to finish integration projects.” The data is encrypted and data transfers can be scheduled, set as a response to business events, or on demand. At launch, Amazon AppFlow supported Amazon S3 cloud platform and 13 other SaaS applications, including Salesforce, Zendesk and ServiceNow — the company says it plans to support “hundreds more” as it further develops the platform.

Why we care: Getting our data platforms to speak to one another is a top challenge among martech groups. With so many companies already on AWS’ platform, this release is a welcome tool for all the MOPs teams that are searching for a quick fix when it comes to integrations. And, not needing to bring the IT group into the project helps ease the process. Of course, this is only a boon for those already part of the Amazon Web Services ecosystem — unless you’re currently considering transferring to AWS, then this will likely be a key selling point. Just make sure the platforms it supports are the ones you’re looking to connect to.

IN A FLASH. Ad management platform Flashtalking has added a new ad verification feature to its platform: Verification Trafficking Automation. The feature is a result of the company’s partnership program launched last year that made it possible to integrate the likes of DoubleVerify, Moat, Protected Media and Cheq verification tools into Flashtalking’s solutoin. According to the announcement, the new verification automation feature will automate the tag wrapping process — meaning advertisers will not have to manually send tags to their verification partners to create wrapped tags for trafficking.

Why we care: It’s difficult enough to track ad fraud, let alone know when it’s even happening, that’s why these ad verification platforms are so necessary. But utilizing them effectively can be time-consuming. We are all looking for ways to maximize our efforts without cutting corners and any tool that can automate something as cumbersome as “tag wrapping” is a step in the right direction.

Do you have MarTech Minute news? Please let us know if your company has a platform update or new product release: Submit your MarTech Minute news now. 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing ManagementMarketing OperationsPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.