Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more

Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on February 26, 2018 at 4:30 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • YouTube rolls out new chat replay, automatic captions & more for live streaming videos
    Feb 26, 2018 by Amy Gesenhues
    YouTube’s live streaming is available to channels with 1,000 or more subscribers.
  • Is the way you think about reach outdated?
    Feb 26, 2018 by Digital Marketing Depot
    Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we’ve found that maximizing reach is important, it’s all about Relevant Reach.
  • The IVEP Association is readying an ambitious new smart video platform for web and TV
    Feb 26, 2018 by Barry Levine
    Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.
  • Super Bowl ad rankings: Trust your gut or employ rational thinking?
    Feb 26, 2018 by Peter Minnium
    What’s the “right” way to measure the success of your advertising? Contributor Peter Minnium says the answer is “it depends,” and goes on to explain why.
  • New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
    Feb 26, 2018 by Barry Levine
    It’s a long name for tools that act as data switchboards, with different added features.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Supreme Court to hear case called ‘existential threat’ to cloud computing
    Feb 26, 2018 by Greg Sterling
    The case involves a lawfully obtained search warrant seeking email data stored on a server outside the US.
  • Get back to basics: New Forrester report lays out priorities for mobile marketers
    Feb 26, 2018 by Robin Kurzer
    Marketers are encouraged to shore up their mobile programs and not to be distracted by the “shiny objects” of emerging tech.

Online Marketing News From Around The Web:

  • 5 Multichannel Marketing Tactics to Improve ROI, MarketingProfs
  • ABM Key Marketing Metrics to Track at Every Stage of the Funnel, Marketo
  • Brands Get Better Organic Visibility with Instagram Stories, Socialbakers
  • Ecommerce Partnerships: 8 Lessons 1,000+ Stores and $500m+ in Sales, Shopify
  • Go Green with These 4 St. Patrick’s Day Email Ideas, Movable Ink Blog
  • How Organic and Paid Content Distribution Can Rejuvenate Your Reach, Convince and Convert
  • Marketers Turning to a People-Based Marketing Approach for Better ROI, KoMarketing
  • Media buyers: Snapchat is focused on enabling commerce in ads, Digiday
  • The Customer Voice: Bringing Value to Online Data, CMS Wire
  • The Need for Authenticity: Customer Engagement & Content Marketing, Search Engine People

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.