Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day Header V2 Mday

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Compare 22 top customer data platform vendors
    Dec 3, 2018 by Digital Marketing Depot
    Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration.
  • Dangerous misconceptions about data breaches
    Dec 3, 2018 by Marty Greenlow
    Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

Online Marketing News From Around The Web:


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.