Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on December 3, 2018 at 4:00 pm | Reading time: 2 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- YouTube drops paywall from some Originals, explores advertising
Dec 3, 2018 by Robin Kurzer
The details are still in the works, but some programs will become ad-supported. - 4 strategies to drive growth in 2019 with voice and the call channel
Dec 3, 2018 by Digital Marketing Depot
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data. - Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for
Dec 3, 2018 by Amy Gesenhues
All advertisers are eligible to take part in Twitter’s Super Bowl competition for brands during the big game. - IAB Tech Lab issues revised ads.txt for apps
Nov 30, 2018 by Barry Levine
The spec for app-ads.txt brings ad inventory verification to apps.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Compare 22 top customer data platform vendors
Dec 3, 2018 by Digital Marketing Depot
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. - Dangerous misconceptions about data breaches
Dec 3, 2018 by Marty Greenlow
Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.
Online Marketing News From Around The Web:
- 3 Ways to Narrow the Mobile Commerce Gap, Practical Ecommerce
- An Amazon revolt could be brewing as the tech giant exerts more control over brands, Recode
- Bridge the online to in-store gap with digital tools: Big lessons from small businesses , Think with Google
- Martech is a mainstream marketing profession, latest Gartner data confirms, Chief Marketing Technologist
- Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic, AdExchanger
- Source: Google Hangouts is shutting down in 2020, 9to5Google
- This Is the One Thing You Can Do to Vastly Improve Your Content Marketing, Convince and Convert
- Tumblr bans adult content starting December 17, Tumblr
- VideoAces 2018: Who are the Most Viewed Media Properties in the World?, Tubular Insights
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.