Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• YouTube launches YouTube Community beta for select group of video creators
  Sep 13, 2016 by Amy Gesenhues
  Still months away from being widely available, YouTube says its new tool will give creators more ways to engage with followers.
• Turn your online searches into in-store sales
  Sep 13, 2016 by Digital Marketing Depot
  In this guide from SweetIQ, you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get: The 4 critical elements you can use to drive more in-store sales The 4 keys to good local marketing 4 action items for fixing your findability…fast and more!
• BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
  Sep 13, 2016 by Barry Levine
  Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.
• Snapchat adopts Facebook-style ad targeting like email, mobile device matching
  Sep 13, 2016 by Tim Peterson
  Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view.
• Two weeks to SMX East – Register now!
  Sep 13, 2016 by Marketing Land
  In two weeks, SEOs and SEMs will gather at the largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers.
• Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
  Sep 13, 2016 by Amy Gesenhues
  For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.
• Ecommerce trends: the difference between winning and almost winning
  Sep 13, 2016 by Sponsored Content: Pi Datametrics
  Plan a commercially viable marketing and content strategy using search data.
• Optimizing your blog for the social and mobile reader
  Sep 13, 2016 by Jordan Kasteler
  Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.
• 7 advanced tips for Google Shopping ads
  Sep 13, 2016 by David Rekuc
  As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
• The genius of easy-click emails
  Sep 13, 2016 by Jason Warnock
  A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Drive PLA profits with keyword segmentation
• Bing Ads apps keep getting more useful, now with bulk editing
• When to end your client/link provider relationship
• Sustainable competitive advantages in digital marketing
• New: Access up to 5 AdWords accounts with one login
• Seeing Google Keyword Planner down? You’re not alone
• Yma Sumac Google doodle celebrates the “Peruvian Songbird” soprano

Online Marketing News From Around The Web:

Analytics

• What Marketers Need to Know When Choosing Metrics for Social Media Campaigns, www.marketingprofs.com
• Why Medium Placed Its Bet On Attention Metrics, adexchanger.com

Blogs & Blogging

• 101 Blogging Tips to Keep You Moving Forward, www.blogtyrant.com
• 5 Blog Post Ideas to Bring Variety to Your Content, www.socialmediaexaminer.com

Business Issues

• AOL CEO Tim Armstrong says Yahoo deal will spark ‘job changes’, www.reuters.com
• As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer, www.adweek.com
• Google France boss says looking for insurance partners, Reuters
• Reddit’s “Ask Me Anything” CEO Opens Up on Overcoming Crisis, www.wsj.com

Content Marketing

• 5 Content Marketing Ideas for October 2016, www.practicalecommerce.com
• 5 Hidden Content Marketing Benefits You Didn’ Know About, www.jeffbullas.com
• Go All In With Content Marketing or Do Nothing, contentmarketinginstitute.com
• Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer, www.copyblogger.com
• Panoply’s chief content officer Andy Bowers: ‘Podcasting is survival of the fittest’, digiday.com

Conversion Optimization

• 5 Tips to Increase Halloween Conversion Rates, multichannelmerchant.com
• A Primer on Wireframing for Conversion Optimization, conversionxl.com
• Boosting Your Rates With Psychologically Validated Principles, www.smashingmagazine.com
• Why Your High Conversion Rate Might Backfire (And How to Avoid It), blog.kissmetrics.com

Copywriting, Design & Usability

• Four HTML Tags Every Digital Marketer Must Know, www.portent.com
• In-Depth HTTP to HTTPS Migration Guide for WordPress, kinsta.com
• The Most Popular Color On The Web, www.fastcodesign.com
• WordPress.com vs WordPress.org: Differences, Pros & Cons, www.wpexplorer.com

Domaining

• Domain Connect promises to make connecting domains to web services easier, domainnamewire.com
• Facebook, Google and Twitter urge Congress to transfer control of ICANN to global community, venturebeat.com
• Website addresses ending with .shop go on sale Sept. 26, www.internetretailer.com

Ecommerce

• Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks, techcrunch.com
• Amazon Alexa Skills Selection up 3x in Just 3 Months—Alexa Now Has over 3,000 Skills, phoenix.corporate-ir.net
• Amazon Juggernaut Rolls; Third-party Sellers Benefit, www.practicalecommerce.com
• Are retailers correctly measuring return on online ad spend?, www.internetretailer.com
• Delivery Time Influences 87% of Online Shoppers’ Purchase Decisions, multichannelmerchant.com
• Digital Buyers Use Desktop PCs to Purchase Clothing, www.emarketer.com
• How to Sell on Amazon Like a Professional, ignitevisibility.com
• New Ecommerce Study Reveals Google Still Dominates, www.stateofdigital.com
• The Latest Proposed Internet Sales Tax Bill, thepma.org
• What Ecommerce CMOs Say Behind Closed Doors After Two Negronis, adexchanger.com

Email Marketing

• Millennials + Email, By the Numbers, movableink.com
• Q2 2016 Benchmarks: Day of the Week Email Performance, www.yesmail.com

General Internet Marketing

• 5 Steps to Creating and Implementing Your Brand Voice, multichannelmerchant.com
• How brands are making advertising more human by cutting out the robot middleman, digiday.com
• How to Choose the Right ABM Technology, blog.marketo.com
• IBM Makes ‘Big Pivot,’ Wants To Capture More CMOs, adage.com
• Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right), www.marketingprofs.com
• The Top 7 End of the Year Digital Marketing Priorities, www.searchenginejournal.com
• Top US Media Publishers and Publications of August 2016, www.similarweb.com
• US Digital Ad Spending to Surpass TV this Year, www.emarketer.com
• What Marketers Can Learn from Sports Marketing Fan Engagement, www.convinceandconvert.com
• Why Bad Jingles Make Good Marketing, contently.com

Internet Marketing Industry

• 33Across Launches Viewability Product, www.mediapost.com
• Bidtellect Expands Video Offering with Comprehensive Native Video Suite, www.businesswire.com
• Introducing Vimeo Business, vimeo.com
• New Feature: Do you want to manage your analysis with different backlink campaigns?, blog.majestic.com
• SourceKnowledge Institute Launches With First Canadian Data Driven Marketing Certification Program, www.marketwired.com
• SteelHouse Launches Creative Suite To Reinvent The Way Digital Ads Are Created, www.prnewswire.com
• Ve Interactive Adds Social Media Sharing Capabilities to Onsite Engagement Solution, www.prnewswire.com

MarTech

• Marc Andreessen on the atomization of AI, techcrunch.com
• Why Buy a Web CMS If You Don’t Plan to Maintain It?, www.cmswire.com

Mobile/Local Marketing

• 5 tips to optimize images for mobile screens, www.mobilecommercedaily.com
• Facebook Messenger’s source code reveals hidden Rooms feature, techcrunch.com
• Mobile is shaping the future of consumer research, www.mobilecommercedaily.com
• What Apple’s Updates Mean for Your App, adage.com

Reputation Management

• Build an Ivy League Reputation Like These Top Schools, smallbiztrends.com
• How to Figure Out What Your Audience Really Thinks About You, www.convinceandconvert.com
• US court rules Yelp not responsible for bad one star reviews, qz.com

Social Media

• Twitter’s new, longer tweets are coming September 19th, www.theverge.com
• 10 Top Social Media Marketing Statistics To Know For 2017, mediakix.com
• 4 Social Strategies to Get Ready for the Holidays, www.adweek.com
• 4 Ways to Find Marketing Qualified Leads on Twitter, www.komarketingassociates.com
• 5 Ways to Promote Your Products on Facebook, www.socialmediaexaminer.com
• 6 Huge B2B Social Media Marketing Mistakes to Avoid, www.searchenginejournal.com
• 6 Things Brands Should Do in Light of New Facebook Page Layout, www.toprankblog.com
• 7 Social Media Stats Marketers Should Know, contently.com
• 7 Things I Still Hate About LinkedIn Ads, www.wordstream.com
• A Facebook at Work Progress Report: How It’s Changed and Where It Fits, www.cmswire.com
• A New Level of Expertise: Introducing Blueprint Certification, www.facebook.com
• Facebook, Twitter Join First Draft Partner Network, www.adweek.com
• Foursquare users have checked in over 10 billion times, venturebeat.com
• Get Instagram Followers that Engage with Content, ignitevisibility.com
• Instagram for Brands: How to Play the Regulations Game, www.cmswire.com
• Jack Dorsey On The New Twitter: “We’re Not A Social Network As People Think About It”, www.fastcompany.com
• Mastering Social Media is One Key to Your Small Business Succeeding, smallbiztrends.com
• The State of Social Media Marketing, www.marketingprofs.com

Video

• #AskJuncker: YouTube creators to interview the European Commission President, youtube.googleblog.com
• Bidtellect Expands Video Offering with Comprehensive Native Video Suite to Deliver High Quality Video Campaigns at Scale, www.martechadvisor.com
• How to Create a YouTube Channel in 3 Simple Steps, blog.bufferapp.com
• How YouTube Is Fixing Its Most Controversial Feature, www.fastcompany.com
• Influencer Spotlight: Linus Sebastian, YouTube Star Interview, mediakix.com
• Share the Periscope love — now on iMessage and iPad, medium.com