Marketing Day: YouTube Analytics In Adwords, Facebook Adds Call-To-Action Button & Insight On Its New Targeting Tool
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on December 11, 2014 at 5:06 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- More YouTube Analytics Now In AdWords For Video
Reporting now offers insights on both paid and organic performance. - Facebook Adds Call-To-Action Buttons For Business Pages
Pages will soon be able to display seven CTAs — Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video — that link on or off Facebook. - Conspiracy Theorist Claims Railroad Company Helps Santa Ship Toys
Is something secret powering Christmas Eve deliveries beyond flying reindeer and a sleigh? - See the Agenda for MarTech: The Marketing Tech Conference
Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco, produced by Marketing Land publisher Third Door Media. Topic themes include: the management of marketing technology, emphasizing […] - Up Close With Facebook’s New Interest Targeting Tool
First look: How to get started with the social network’s feature that helps marketers “reach precisely the right people.” - Marketing Power Processes: Measuring Video Effectiveness With Analytics
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. - 2015 Mobile/Location-Based Marketing Predictions From 10 Experts
What’s in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts. - How Facebook’s New Smart Publishing Tool Predicts What You Should Share
Facebook’s new “content auto-pilot” tool may be the best gift that brands receive this year. - Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display
There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97 percent of US mobile display advertising according to Celtra’s Q3 2014 Mobile Display Ad Performance Report. Generally the report finds relatively high user engagement with mobile display across the board, as well as […] - Facebook Hones Publishing Tools & Updates Insights For Publishers
Publishers can target subsets of users with specific content and hide outdated posts. Larger publishers can optionally have Facebook auto-post stories that are popular on the network.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results
- See the Agenda for MarTech: The Marketing Tech Conference
- How Google’s Penguin 3.0 Is Playing Out Across The Web
- Bing Insights Integrated Into Microsoft Office Word Online
- Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue
- Annie Jump Cannon Google Logo Marks The 151st Birthday Of The Famous Female Astronomer
- Strict New Copyright Law Forces End Of Google News In Spain
Online Marketing News From Around The Web:
Affiliate Marketing
- Black Friday vs. Cyber Monday 2014, blog.affiliatewindow.com
Analytics
- Five Options for Attribution Modeling With Analytics Engines, www.marketingprofs.com
- IBM Watson is Providing Business Analytics – Free, smallbiztrends.com
Blogs & Blogging
- 12 Simple Ways to Improve your Small Business Blog, www.ducttapemarketing.com
- 5 Ways to Keep Your Blog Visitors from Leaving, www.blogherald.com
- 7 Insights to Consider When Redesigning Your Blog, pushingsocial.com
- Advice on Working with Bloggers From The Bloggers Themselves, www.distilled.net
- Blogger Survival Kit: How to Deal with a Boring Niche, www.blogherald.com
- Experiencing Blogging Block? Then You Need These 6 Tips and Tools, www.jeffbullas.com
- How Top Content Marketers Carve Out the Time to Publish Every Day, contently.com
- Top 20 Blogging Mistakes That Keep Visitors Off Their Site, www.probloggingsuccess.com
Content Marketing
- 4 Ways to Make Your Ordinary Content Epic, www.searchenginejournal.com
- B-to-B Content Fails to Engage Users, adage.com
- Find The Right Mix With The Content Food Groups, blog.marketo.com
- How Entrepreneurs Can Conquer Goliath with Content Marketing, contentmarketinginstitute.com
- How To Build User-Generated Content Into Your Marketing Strategy, blog.visual.ly
- Influencer Outreach – 5 Ways to Fail, www.toprankblog.com
- The Big Thing I’m Going to Do Next Year to Become a Better Editor and Content Marketer, contently.com
- The Holiday Gift Giving Guide for the Content Marketers in Your Life, www.komarketingassociates.com
Conversion Optimization
- How Groove Increased Their Signup Conversion Rates By 52% in 5 Steps, blog.crazyegg.com
- How to increase conversion rate on your blog, www.ducttapemarketing.com
- Tip for 2015: Move the Customer Journey to Center Stage, www.silverpop.com
Copywriting, Design & Usability
- An Introduction To Ecommerce Web Design And Development, www.searchenginepeople.com
- Everything You’ve Been Told About Copywriting is Complete Nonsense, unbounce.com
- How Do We Design Experiences that Make a Difference?, uxmag.com
Domaining
- High Stakes, Fake Identities: The Great URL Wars, www.inc.com
- Which Domains Stand the Strongest Against Phishing Attacks?, www.thedomains.com
Ecommerce
- 4 Black Friday and Cyber Monday Trends You Must Consider for 2015 Marketing Plans, www.silverpop.com
- Best of Polyvore 2014, blog.polyvore.com
- Ebay draws inspiration from Pinterest for iPad commerce app, www.mobilecommercedaily.com
- Mexico Poised for Ecommerce?, www.practicalecommerce.com
- Online sales are up 15% for the holiday season, www.internetretailer.com
- Study Uses Data to Track Consumer Emotions When They Buy, adage.com
Email Marketing
- An Email Marketer’s Secret Weapon: Digital Coupons, blog.getresponse.com
- How 304 email marketers split test their subject lines (spoiler alert: it’s usually badly), econsultancy.com
General Internet Marketing
- 7 branding lessons from rocker Jack White, blog.raventools.com
- A look ahead: Radical marketing prep for 2015, www.starmark.com
- Five Trends in Digital Marketing for 2015, www.dexmedia.com
Internet Marketing Industry
Mobile/Local Marketing
- 2 Billion Consumers Worldwide to Get Smart(phones) by 2016, www.emarketer.com
- 3 simple steps to get your business mobile-ready, googleandyourbusiness.blogspot.com
- After the Click: Solving Mobile’s Attribution Problem, streetfightmag.com
- How to Claim Your Dun & Bradstreet Local Listing, globerunner.com
- Mobile apps dominate time consumers spend online, www.internetretailer.com
- Technology executives make wearables a priority for 2015, www.internetretailer.com
- What do mobile marketers really need? Better metrics, for starters, digiday.com
Social Media
- 40% of Facebook Accounts that Represent Fortune 100 Brands Are Unauthorized, allfacebook.com
- 5 Google+ Posting Tricks You Probably Didn’t Know, www.thesempost.com
- 5 Tips for Finding the Right Social Influencers for Your Brand, www.convinceandconvert.com
- Fact or Fiction: Do Images Increase Facebook Engagement?, blog.hootsuite.com
- How to Boost Your Content Reach With Social Media, www.socialmediaexaminer.com
- How to Create Social Media Personas By Analyzing Your Audience, simplymeasured.com
- How to Drive Traffic With #Twitter Cards, www.mediabistro.com
- How to Use Facebook Social Search in Marketing, www.promodo.com
- Instagram + Twitter = A Christmas Marketing Treat!, www.socialbro.com
- Social Media Rules for Successful Company Pages, www.techwyse.com
- Social media stats: end-of-year state of play, econsultancy.com
- Social Network Website Use Dips In U.K. And U.S., techcrunch.com
- Stormy For iOS Makes Posting Tweetstorms Easier, techcrunch.com
- The best and worst brands on social media in 2014, digiday.com
- The Top 14 Social Media Metrics Tracked by Marketers, www.mediabistro.com
- Twitter Study of 4M Tweets Reveals Key Engagement Factors, www.stonetemple.com
- Twitter’s growing influence on ticket sales reflects spontaneous shopping trend, www.mobilecommercedaily.com
Video
- Facebook Outlines Its Video Aspirations, www.adexchanger.com
- Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users, www.mediabistro.com
- YouTube Collaborations: 4 Ways Brands Get the Best ROI, www.reelseo.com
- YouTube For Android Gets Offline Playback – But In India, Indonesia And Philippines Only, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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