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MarTech » Marketing Operations » Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]

Barry Schwartz on July 1, 2014 at 9:13 am

shutterstock_120614257-cookiesGoogle has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations.

Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day.

The CookieChoices explains the EU requirements as follows:

European laws require that digital publishers give visitors to their sites and apps information about their use of cookies and other forms of local storage. In many cases these laws also require that consent be obtained.

This site is produced by Google. We work with lots of publisher partners and, based on that experience, we wanted to provide any publishers with easy-to-implement tools that can help them meet their legal obligations to get user consent.

The tools on this site include code that publishers can use to inform their users about cookies and obtain proper consent on websites and apps. You can implement a splash screen, a notification bar or, for mobile apps, one-time pop-up alert. And you can customize the language presented to your visitors.

These tools are not designed to achieve compliance on their own, and should only be used as part of a wider compliance package.

The one page site gives you the explanation of the law, gives you tools you can use to quickly add the notice to your web site and/or mobile apps for iOS/Android and then additional resources to learn more about the law.

If the EU Cookie Law confuses you, checking out cookiechoices.org may help.


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About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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