Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 18, 2019 at 4:05 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Consumers receptive to mobile ads while watching TV, before bed
    Jan 18, 2019 by Robin Kurzer
    Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads.
  • 4 building blocks to help your brand’s SEO strategy succeed
    Jan 18, 2019 by Danielle Savin
    Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
  • How to make your content more accessible to the visually impaired
    Jan 18, 2019 by Christi Olson
    Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

Recent headlines from MarTech, our sister site dedicated to marketing technology:

  • The ad industry continues its quest toward fewer cookies and more consistent user IDs
    Jan 17, 2019 by Barry Levine
    The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
  • 3 types of silos killing your marketing team
    Jan 17, 2019 by Digital Marketing Depot
    Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
  • What is identity resolution?
    Jan 17, 2019 by Robin Kurzer
    What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

Online Marketing News From Around The Web:

  • ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video, Digiday
  • Expand Your YouTube Ads’ Reach With Custom Intent Audiences, Unbounce
  • Give Your LinkedIn Performance a Boost With Group Targeting, Clix Marketing PPC Blog
  • Hacked Instagram Influencers Rely on White-Hat Hackers to Get Their Accounts Back, Motherboard
  • In-Housing Can Give Creative The Data It Needs To Thrive, AdExchanger
  • Lead Generation: Are you optimizing for the wrong metrics?, AdStage
  • Should Merchants Consider Voice Commerce (Yet)?, Practical Ecommerce
  • Snap CFO’s Exit Said to Follow Request to Board for More Pay, Bloomberg

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.