Marketing Day: Twitter Names A CEO, Pinterest Expands Buyable Pins & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
  Oct 5, 2015 by Marketing Land
  Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go.
• A Proposed Protocol For Ethical Ad Blocking
  Oct 5, 2015 by Jonathan Hochman
  Columnist Jonathan Hochman lays out a potential way for ad blocking software developers, ad-supported publishers and consumers to co-exist peacefully.
• Ethical Mantra “Don’t Be Evil” Becomes “Do The Right Thing” For New Google Parent
  Oct 5, 2015 by Greg Sterling
  The Wall Street Journal points out that Google’s corporate parent, Alphabet, has a new code of conduct and a new ethical slogan: “Do the right thing.” The code states in its preface, “Employees of Alphabet and its subsidiaries and controlled affiliates (‘Alphabet’) should do the right thing — follow the law, act honorably, and treat […]
• 3 Key Strategies To Quickly Build An Email List By Blogging
  Oct 5, 2015 by Daniel Faggella
  How do you effectively use blogging to grow your email list? Columnist Daniel Faggella lays out some critical tips and strategies.
• Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past
  Oct 5, 2015 by Martin Beck
  Dorsey, a co-founder, will try to jump start the social network’s growth and advertising business. Adam Bain, former chief of revenue and partnerships, has been named COO.
• Pinterest Extends Buyable Pins To More Ecommerce Platforms & Merchants
  Oct 5, 2015 by Martin Beck
  Three months after launch, Pinterest brings Bigcommerce, Magento and IBM Commerce on board, says the number of Buyable Pins has doubled to 60 million.
• Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies
  Oct 2, 2015 by Martin Beck
  “Sponsored lenses” reportedly will cost $750,000 on peak days, giving brands another way to reach Snapchat’s young, digitally native audience of 100 million.
• The Ad-Blocking Holiday Diet
  Oct 2, 2015 by James Green
  As the debate surrounding ad blocking heats up, columnist James Green has some tips to ensure that your ads are fit for the holidays and focus on the consumer experience.
• Amazon Announces End Of Text Ads Program Two Months After Its Launch
  Oct 2, 2015 by Amy Gesenhues
  Amazon to discontinue both its Text Ads and Product Ads program as of October 31, 2015.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Updating Segmentation Reporting: Call For Early Testers
• The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
• 3 Experts Share Their Secrets For PPC Success During The Holidays
• Bing Ads Editor Gets An Update With More Horsepower
• Why Video Ads In Google’s Search Results Are Closer Than Ever
• Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features

Online Marketing News From Around The Web:

Analytics

• Amazon Web Services to Add Analytics, Wall Street Journal
• How to Dynamically Generate URLs on the Fly in Excel or Google Sheets, www.annielytics.com
• Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature, moz.com

Business Issues

• Google Takes Stake in Messaging Startup Symphony Communication Services, Wall Street Journal
• Twitter puts U.S. real estate expansion in San Francisco on hold as growth lags, www.bizjournals.com
• Why Jack Dorsey and Adam Bain May Give Twitter Just the 1-2 Punch It Needs, AdWeek

Content Marketing

• Here’s Why Content Marketing Works (and How), Stone Temple
• Lessons Learned: 6 Years of Content Marketing, Vertical Measures

Display & Contextual Advertising

• Ad Tech Exec: Consumers Will Demand Ad-Supported Content, Wall Street Journal
• Hey Ads, People Are Just Not That Into You, Wall Street Journal
• The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!), www.wordstream.com

Domaining

• Uniregistry : New mass WHOIS tool can find available domains quickly, domaingang.com

Ecommerce

• Bigcommerce and Square Bring Online and Offline Storefronts Together to Help Businesses Grow, www.bigcommerce.com
• Bigcommerce Announces Availability for Pinterest Buyable Pins, www.bigcommerce.com
• How a Chinese startup became a top seller on Amazon.com, Internet Retailer
• Jet could win the online retail game with old-school ads, VentureBeat
• Target to match online prices with online rivals, www.freep.com

Social Media

• Twitter must change the 140 character limit or face death, The Next Web
• A Deep Look at the Brand New Instagram Ads, ignitevisibility.com
• Burger King’s Social Media Marketing Is a Cost-Effective Champ, Bloomberg
• How Stanford and Wharton Rule Business School on Twitter, simplymeasured.com
• New data suggest social media brings out the best in us, after all, qz.com

Video

• 11 Ways to Use Video in Your Content Marketing, Content Marketing Institute
• Why Vine is Betting on Entertainment and Leaving Social Behind (Q&A), recode.net