Amazon Announces End Of Text Ads Program Two Months After Its Launch
Amazon to discontinue both its Text Ads and Product Ads program as of October 31, 2015.
Less than two months after rolling out its Text Ads Program as an alternative to Product Ads, Amazon is already alerting advertisers that it will be discontinuing the Text Ads as of October 31, 2015.
According to a report from RKG’s blog, the e-commerce giant sent out the following email to advertisers, confirming performance reports for the Text Ads would be available up until February 16, 2016:
Amazon’s Text Ads were positioned as an alternative to its Product Ads when it was announced in August that the company would be discontinuing Product Ads as of October 31. It now appears neither ad option from Amazon – Text Ads or Product Ads – will be available after the end of the month.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.