Marketing Day: Twitter mobile ads, Google’s Daydream VR headset & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on May 19, 2016 at 4:00 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Nuzzel launches “first network of newsletters”
May 19, 2016 by Barry Levine
Social news service offers free content curation tool for email newsletters and hopes to leverage not-yet-launched network effects. - 5 ways to maintain your SEO ranking
May 19, 2016 by Daniel Faggella
You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top. - Twitter, like Facebook, adds old-school elements to its mobile ad network
May 19, 2016 by Tim Peterson
Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its portfolio. - Google will build its own Daydream VR headset & controller
May 19, 2016 by Danny Sullivan
While Google will build its own VR hardware, “reference designs” mean that any manufacturer can make their own to work with Daydream. - Taykey launches a free online trend-watcher
May 19, 2016 by Barry Levine
Called Trend Pulse, it shows trends in four categories, changed daily. - How to increase sales through broadcast messaging
May 19, 2016 by Daniel Faggella
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value. - Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
May 19, 2016 by Barry Levine
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. - It’s a mad, mad, MAdTech world
May 19, 2016 by Peter Minnium
As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what has and hasn’t changed in our “brave new world.” - Google’s new Instant Apps promise an “install-free” experience
May 18, 2016 by Greg Sterling
Instant Apps brings the mobile web and apps closer together, providing app functionality without the download.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google appeals French order to censor Right-to-Be-Forgotten links globally
- Bing launches UET Tag Helper, a troubleshooting Chrome extension
- Got spam? Google My Business doesn’t care.
- Move over, text ads: How data feeds are driving new search experiences
- Google continues testing new search results interfaces, including wider & card–styled results
- Yuri Kochiyama Google Doodle celebrates human rights activist on her 95th birthday
- Google says 20 percent of mobile queries are voice searches
Online Marketing News From Around The Web:
Analytics
- Improve Your Web Analytics Data Quality, www.blastam.com
- Leveraging the Power of Predictive Analytics to Control Churn, www.cmswire.com
Blogs & Blogging
- 14+ Tools for Bloggers, www.socialmediaexaminer.com
Business Issues
- Alphabet CEO Larry Page defends Android’s use of Java APIs in court, techcrunch.com
- Google’s CEO sums up his AI vision: “Hi. How can I help?”, www.cnet.com
- Microsoft has its own ‘Bing Assistant’ bot in the works, www.zdnet.com
Content Marketing
- 3 Steps to Creating Content Audiences Love and Share, www.socialbakers.com
- 9 Content Marketing Gems Hidden Within Game of Thrones, www.komarketingassociates.com
- Content Syndication 101, www.copypress.com
- How Journalists Help Build a Strong Content Marketing Foundation, www.convinceandconvert.com
- How to Think Mobile-First for Your Content Marketing Strategy, www.verticalmeasures.com
- Supercharge Your Sales Funnel Velocity With Content, www.convinceandconvert.com
Copywriting, Design & Usability
- 7 Small Ways to Be a Better Writer, www.problogger.net
- Personal Online Experiences are Critical, blog.marketo.com
- The C in the F.A.C.E. Formula for Copywriting, www.marketingwords.com
- The Top 5 UX Mistakes You’re Probably Making, blog.crazyegg.com
Domaining
- The .blog Domain Extension Is Now Open to Registrars, wptavern.com
E-Commerce
- Amazon Plans More Stores, Bulked-Up Prime Services, Wall Street Journal
- eBay Valet Program Lists, Sells and Ships Products for You, smallbiztrends.com
- Google’s Secret Weapon Against Amazon Echo? Just Being Google, www.fastcodesign.com
- Top 500 spotlight: How meal-kit e-retailers are redefining food shopping, www.internetretailer.com
- What Leads Consumers to Shop for Groceries Digitally?, www.emarketer.com
Email Marketing
- Design Tips: Creating an Email Template, www.verticalresponse.com
- Emails we love: The nonprofit edition, myemma.com
- How to Boost Email Marketing with Customer Match Gmail Ads, www.clixmarketing.com
General Internet Marketing
- 3 Attributes of a Successful Digital Marketing Strategy, www.toprankblog.com
- 5 tips on branding, yoast.com
- How Real-Time Marketing Changes the Game, www.marketingprofs.com
- The Influencer Perspective On Cross-Channel Marketing, adexchanger.com
- The Top 3 Tools to Create Your Marketing Presentation, www.ducttapemarketing.com
Internet Marketing Industry
- Full Circle Insights Launches Campaign Attribution, www.prnewswire.com
- Adobe Launches Spark: Visual Storytelling Apps for Everyone, spark.adobe.com
- Criteo Helps Marketers Boost Incremental Sales with Dynamic Email Retargeting, www.criteo.com
- Rapt Media Survey Reveals Personalization Drives Content Discovery, www.businesswire.com
- Swirl’s New Mobile Presence Management and Marketing Platform Helps Brick and Mortar Retailers Better Compete with Amazon, www.swirl.com
MarTech
- Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production, contently.com
- Google’s New Products Reflect Push Into Machine Learning, www.wsj.com
- The $0 Marketing Stack: 41 Free Services and Tools, www.searchenginejournal.com
Mobile/Local Marketing
- App Customer Retention Spring 2016 Report, blog.appboy.com
- Family Library For Google Play Purchases Is Official, App Purchases Will Be Shared Among Up To Six Family Members Starting July 2nd, www.androidpolice.com
- How to Gain Visibility in the App Store, www.searchenginejournal.com
- Mobile App Install Ads Score Big via Facebook Audience Network (Report), www.adweek.com
- Mobile App Users See Ads from Morning to Night, www.emarketer.com
- Mobile networks have taken another hit in the fight to regulate apps like WhatsApp in Africa, qz.com
- Yahoo Esports Expands Mobile Offering with iPhone Launch, yahoo.tumblr.com
Social Media
- Adding Video to Carousel Ads, blog.business.instagram.com
- Beating Facebook’s Algorithm – and More Facebook Ad Tips, www.amyporterfield.com
- Confessions of a Snapchat influencer: ‘What seems like overnight success usually wasn’t, digiday.com
- Creating Facebook Lookalike Audiences with Behavior Targeting, www.practicalecommerce.com
- Drive more scale for your performance campaigns with Twitter, www.Twitter.com
- Facebook’s Power Editor Getting Upgraded Over the Weekend, www.adweek.com
- Instagram’s Banned Hashtags Reveal Moderation Challenges, www.adweek.com
- LinkedIn 2012 Data Breach May Have Hit Over 100 Million, www.wsj.com
- Snapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App, www.adweek.com
- Snapchat Plans to Take the Algorithm Route for Content Feed, www.martechadvisor.com
- Why Your Brand Doesn’t Need Anyone To #Participate In Anything, www.fastcocreate.com
Video
- Best Practices: How to Use Live Video to Enhance Events, adage.com
- How to Use Facebook Mobile Video Ads for Powerful KPI Lift, blog.adstage.io
- Video Content Key for Cross Channel Media Planning, thedma.org
- Video Sites like Youtube: List of Video Sharing Sites, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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