Marketing Day: Twitter Event Targeting, Interview With AOL’s CMO & In-App Ad Fraud
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 6 New Insights About Content Marketing Hiring Trends And Job Growth Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. […]
Amy Gesenhues on July 23, 2015 at 5:00 pm | Reading time: 5 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- 6 New Insights About Content Marketing Hiring Trends And Job Growth
Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. - Google: Data Show Users Hate App-Promotion Interstitials
Google has determined empirically that interstitials don’t work and that the same call to action is more effectively presented as a mobile banner at the top of the page. - Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
New ad tool will take the guesswork out of targeting people following live events on Twitter. - Act Now: SMX East Rates Increase Saturday
Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media Panel discussions, single-speaker TED-style presentations and more. - A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. - The Multi-Goal Magic Of Split Testing Software
Columnist Brian Massey discusses the many benefits of incorporating split testing into your analytics mix — especially when you take the time to track multiple goals. - Localytics Boosts Mobile App Analytics With Twitter Partnership
Mobile analytics firm can now offer app publishers a more complete look at the effectiveness of Twitter ads. - Study: In-app Ad Fraud Could Near $1 Billion Globally In 2015
Firm claims to find large number of “mobile device hijacking” instances in which mobile apps load hidden ads and simulate human activity similar to traditional botnets. - Hungry, Hungry Ad Tech: Innovation Through Acquisition
As ad tech behemoths continue to gobble up the smaller players, columnist Alex LePage takes a look at the reasons behind the acquisitions.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Act Now: SMX East Rates Increase Saturday
- AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It
- How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)
- Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months
Online Marketing News From Around The Web:
Blogs & Blogging
- How To Create A WordPress Blog Post, From Idea To Publish, www.wpexplorer.com
- How to Write a Post that Has a Clear Call to Action, www.problogger.net
Business Issues
- Yahoo Appoints Lisa Utzschneider Chief Revenue Officer, yahoo.tumblr.com
Content Marketing
- 4 Lessons from BuzzFeed’s Worst Headlines, www.convinceandconvert.com
- 4 Tips for Building the Perfect Content Marketing Sundae, www.toprankblog.com
- 6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption, www.copyblogger.com
- 7 Keys to Producing Content That Converts, blog.marketo.com
- 7 of the Best Tools to Aid Your Content Marketing, www.searchenginejournal.com
- Ditch Your Drab Content and Give Readers What They Want, www.verticalmeasures.com
- Leveraging Content Marketing to Help Your Business, www.compukol.com
- Recharge Your Content Marketing: 5 Things to Do Today, contentmarketinginstitute.com
Conversion Optimization
- How to Optimize Your Site for Every Stage of the Buy Cycle, blog.kissmetrics.com
- The Definitive Guide to Optimizing Your Local Landing Pages, blog.crazyegg.com
Copywriting, Design & Usability
- 25 excellent UX examples from ecommerce sites, econsultancy.com
- How To Moderate Effectively In Usability Research, www.smashingmagazine.com
- Smartwatch UX Design – The Top Considerations, usabilitygeek.com
Domaining
- .Brand Domain Names: Does Risk Outweigh Reward?, www.domaininvesting.com
- Boston Globe Covers .Sucks & New gTLDs & Mucks It Up, www.thedomains.com
Ecommerce
- Amazon is now bigger than Walmart, qz.com
- At Etsy, 86% of Sellers Are Female, www.wsj.com
- Millennial Shoppers Still Aren’t Mobile, www.emarketer.com
- Still time to update ecommerce systems before the holidays, www.internetretailer.com
Email Marketing
- 49 email marketing tips for beginners, econsultancy.com
- How to Make Your Emails Pop in the Inbox, www.verticalresponse.com
- Inbox Placement Rates: You Can’t Measure What You Can’t See, returnpath.com
Internet Marketing Industry
- Artisan & TUNE: Better together, www.tune.com
MarTech
- Ad Management Tools Can Save Time, Simplify, www.practicalecommerce.com
Mobile/Local Marketing
- A/B Testing Mobile Apps: Q&A with Apptimize, www.usertesting.com
- Apple Store’s mobile traffic equals desktop for the first time, www.mobilecommercedaily.com
- How do your apps measure up? Benchmarks in Loyalty, www.tune.com
- How Healthy Is your Mobile App?, www.kahuna.com
- The story of Apple right now is the iPhone in China, qz.com
- Thousands of apps secretly run ads that consumers never see, www.internetretailer.com
- Three Easy Tips for Hyper-Personal Push Notifications, www.marketingprofs.com
- Understanding smartphones as an influencing device, econsultancy.com
- Yahoo News Digest Comes to Android Tablets, yahoo.tumblr.com
Reputation Management
- Sears Spin-Off Turns to Customers to Improve Brand Reputation, www.cmswire.com
Social Media
- Can a Facebook Page Replace a Small Business Website?, www.adweek.com
- Save links for later on Pinterest, blog.pinterest.com
- Social Media Automation Does Not Have to Suck, www.convinceandconvert.com
- The Twitter Metrics Supporting Your Ad Campaign Analysis, www.socialbro.com
- Twitter’s Answers Service Gets An Update To Provide Better App Performance Tracking, TechCrunch
- Which Industries Have the Highest CPMs on Facebook in Australia?, www.emarketer.com
Video
- Airbnb vs. Uber: Which Brand Engages the Most Video Viewers?, www.reelseo.com
- AOL embraces the skippable video ad, digiday.com
- Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome, www.adweek.com
- Twitch is ditching Flash for HTML5, just like YouTube, VentureBeat
- YouTube On Android Now Shows Vertical Videos Properly In Full Screen, www.androidpolice.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech