Marketing Day: September 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google Reportedly Looking To Replace Third-Party Cookies With New AdID
  USA Today is reporting that Google is looking to upend the way the industry tracks online activity for advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering […]
• How “Location” Evolved Into “Audiences” For Mobile Ad Targeting
  An early paradox of location-targeted mobile display advertising is that it typically generated better results but presented smaller audiences. Brands and agencies often shunned geo-targeting (and geofencing) for this reason. They wanted “scale” above all other considerations. When brands used geo-targeting, it was often limited to the city or DMA level. It rarely got more […]
• BrandAds Launches To Provide Unbiased, Real-Time Video Advertising Analytics
  BrandAds co-founder and CEO, Avi Brown, and his team said they saw a need for more transparency in video ad campaign effectiveness. Today, after two-years of development and testing, the team launches its first product, BrandAds Bridge, to measure video ad performance in real-time. “At a time when there is an aggressive doubling down on […]
• B2B Marketing Platform Bizo Launches “Full-Funnel Analytics” For Display Advertising
  B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track and measure the impact of their display advertising campaigns. According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120 million professionals worldwide. […]
• Facebook News Feed Survey Asks Users: How Many Ads Are Too Many Ads? [Screenshots]
  It’s no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent announcements around the News Feed, not to mention that it’s running several tests, too. When Facebook recently announced its focus on high-quality content in the News Feed, the explanation of that […]
• The Keys To A Successful Holiday Season: Data And Retargeting
  While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays. According to Google’s Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today’s shoppers utilize various online and […]
• Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites
  Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Patent Search Expands To China, Germany, Canada & WIPO
• Study Shows No Clear Evidence That Google+ Drives Ranking
• Live @ SMX East: Trends In Mobile Search
• When Looking For Links, How Can You Predict A Site’s Future?
• Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers

Online Marketing News From Around The Web:

Affiliate Marketing

• Burton Moves towards an Omni-Channel Approach, blog.affiliatewindow.com

Analytics

• ‘Do not track’ effort in trouble, thehill.com
• Google Analytics Virtual Pageviews à la Google Tag Manager, SwellPath
• Monitoring & Analyzing Error Pages (404s) Using Analytics, Google Analytics Blog

Blogs & Blogging

• 4 iPhone Apps to Increase Your Blogging Productivity, www.blogherald.com
• 7 Ways to Increase Traffic to Your Blog, www.jeffbullas.com
• How to Pick the Perfect Name for Your Business (or Blog), www.craigmcbreen.com

Business Issues

• For Twitter, Key to Revenue Is No Longer Ad Simplicity, New York Times
• Longtime Microsoft Evangelist Jeff Sandquist Joins Twitter As Director Of Platform Partnerships, TechCrunch
• Yahoo hires Google’s Technical Lead for Android’s Open Source Project, gigaom.com
• YouTube Grabs a Microsoft Vet Christian Kleinerman for Big Product Job, All Things D

Content Marketing

• How to Increase the Profitability of Your Content, Search Engine Watch
• The 5 Best Content Marketing Lessons From BuzzFeed, Overit
• The Evolution Of Language And What It Means For Content Marketing, Koozai
• Your Brand Must Stand For Something: Vision and Values in Content Marketing, Distilled

Copywriting, Design & Usability

• Brand Management – Three Ways to Juice Your Marketing Results Using Color, MarketingProfs
• It Is Known – Website Fads are User Experience Nightmares, www.internetmarketingninjas.com

Display & Contextual Advertising

• A Mobile First: Expanding Skype Advertising Inventory on Mobile Worldwide, community.advertising.microsoft.com
• FTC Sets Sights on Native Advertising, But Outcome Unclear, Ad Age

Domaining

• Making Whois Info Universally Private Will Be Horrible For Domain Investors & A Big Money Lose For Registrars, The Domains

Ecommerce

• Polyvore Eyes Ecommerce Beyond Fashion With Expansion Into Home Design, www.fastcompany.com

Email Marketing

• Email Marketing for the Holidays, Part 2: Implementation, Practical Ecommerce
• Email Messaging: Start empathizing with your potential customers, MarketingSherpa
• How to build your email list to personalize the ecommerce experience, eConsultancy
• How to Use Email Marketing to Engage & Convert Customers, Online Marketing Blog
• Top Brands Making it Easier for Consumers to Get On and Get Off Email Lists, Return Path Study Finds, blog.returnpath.com

General Internet Marketing

• How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strategies, www.seerinteractive.com

Internet Marketing Industry

• Automatically Track Social Media Buzz Around Specific Landing Pages with Searchmetrics, www.realwire.com

Mobile/Local Marketing

• A new Google Wallet app for all Android phones, googlecommerce.blogspot.com
• Nexus 5 sightings grow as Google sells out of Nexus 4 smartphone, Los Angeles Times
• We put a fresh coat of paint on Foursquare for iOS 7, blog.foursquare.com

Other Items

• Another windy day in Texas: a new power purchase agreement, Official Google Blog
• Surprise Freedom Is Short-Lived: Iranian Access To Social Media Was A ‘Glitch’, TechCrunch

Reputation Management

• 5 Clever Ways to Get Customer Reviews That Convert, Crazy Egg
• If you don’t establish your online reputation, who will?, www.trackur.com
• Reviews And Lawsuits – Is There a Better Way?, Mike Blumenthal

Social Media

• 10 Amazing Examples Of Social Media ROI [INFOGRAPHIC], Media Bistro
• 4 Persuasion Tricks Facebook Uses To Keep You From Quitting, www.fastcompany.com
• Gnip The 4 Ways People Use Social Media in Natural Disasters, blog.gnip.com
• How retailers are using social for Fashion Week, econsultancy.com
• How to Make the Most of Your Time on Social Media, FeedBlitz
• The Dos and Don’ts of Pitching Journalists on Social Media, Mashable

Video

• Airbnb Releases First Short Film Made Entirely of Vines, www.fastcocreate.com
• The Truth About Viral Videos That Nobody’s Talking About, blogs.imediaconnection.com