Marketing Day: September 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Display Advertising: Who’s Who And What’s What In This Ever-Changing Space

  I am sure you have heard the expression “the only constant in life is change”. If you make a living buying, selling and evaluating online display advertising then you understand this all too well. The days when companies in the ad tech industry fit into simple-to-define silos seem to be behind us. Company capabilities continue […]

• Twitter Prompting Users To Advertisers On Twitter

  Twitter is now prompting ordinary Twitter users to advertiser on Twitter. About ten minutes ago, I went to Twitter.com and I was greeted at the top of my timeline with a message from Twitter to try out their advertising options. The message read, “Advertise on Twitter,” followed by “grow your followers and help them spread […]

• Find And Reward Your Social Media Superfans

  The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan. On game day, superfans don’t just show up. They’re the ones tailgating at dawn, starting the wave and convincing all their friends to show up and cheer, too. Not many of us would […]

• Google Glass Meets Fashion, Smart Glasses Part Of DVF Fashion Show

  Google Glass — Google’s smart glasses project — have headed into the new world of fashion. Designer Diane von Furstenberg and others used them to record during the DVF Spring 2013 Fashion Show on Sunday. What’s been recorded, including live shots taken during the show, were to be on September 13, through the DVF Google+ […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Removed The Pirate Bay From Instant Search
• Google, Yahoo Agree: Democrats Searched More Than Republicans During Political Conventions
• Google Wins Major Antitrust Victory In Brazil, Does It Foreshadow Broader EU & US Wins?
• Amazon Refuses To Pay-To-Play In Google’s New Shopping Search
• 10 Simple Tips For Effective Mobile SEO
• How To Build An Authority Strategy For Your Company
• 5 Steps For A Flawless Paid Search Launch
• Factual Global Products: Data About Over 500,000 US Consumer Packaged Goods
• Microsoft adCenter Now Bing Ads Under Yahoo Bing Network
• Google Testing Search Options Listed Above Results, Rather Than To Side
• Google Faces Autocomplete Lawsuit From Former First Lady Of Germany

Online Marketing News From Around The Web:

Affiliate Marketing

• Daniel “Rudy” Ruettiger to Keynote Affiliate Summit West 2013, blog.affiliatetip.com

Blogs & Blogging

• Five ways the mobile revolution impacts your blog, www.businessesgrow.com
• Monetizing Blogs With Membership Content, bestbloggingtipsonline.com
• Successful Business Blogging: The Secret Sauce, Heidi Cohen

Business Issues

• New images of Apple’s Campus 2 building show amazing detail [Gallery], 9to5mac.com
• Reid Hoffman: LinkedIn Got Better When Twitter Shut Us Off, Move Was “Partial Bullshit”, TechCrunch
• Starbucks may have got more than most from its LivingSocial partnership, www.fastcasual.com

Content Marketing

• The Difference Between Talking And Doing, socialcrminfo.com

Domaining

• The Future in Domaining May be About Joint Ventures, www.ricksblog.com

General Internet Marketing

• Is Your USP Optimized?, searchnewscentral.com

Internet Marketing Industry

• People on the Move in the Social Business Industry, Sept 8, 2012, www.web-strategist.com
• Where is the Real Value Found in all these Social Media Conferences?, www.thesaleslion.com

Mobile Marketing

• Toys ‘R’ Us Rolls Out Its Own Tablet, Wall Street Journal

Other Items

• GoDaddy is Down, Anonymous Claims Responsibility, thenextweb.com
• Mystery Google Device Appears in Small-Town Iowa, Wired

Search Marketing

• Debunking SEO: Lisa Barone, exploreb2b.com
• How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal, searchenginewatch.com

Social Media

• 5 tools to supercharge your Twitter activity, www.prdaily.com
• Breakdown: Corporate Social Media Team, www.web-strategist.com
• How Pinterest and a single blog post completely changed a company, VentureBeat
• How to Promote Posts into Non-Fan Feeds (Maybe), fbppc.com
• Report: Only 30 Of Top 500 Online Retailers Offer Login With Facebook, allfacebook.com
• SMBs Struggle to Adopt, Integrate Social Media, eMarketer
• Twitter Lets iOS 6, Android 4.x Users Upload Images From Mobile Site, thenextweb.com