SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.
I know it’s not October and not time for Halloween, but I’m already putting my costume together and was inspired to write this. All of these are true SEO horror stories I have seen over the last couple of years. There are outdated practices, mistakes and some seriously shady stuff that still goes on in our industry.
I’m okay with mistakes, but a lot of these stories involve companies just never updating their practices or intentionally doing things that give all SEOs a bad name. There are many great companies out there, but it seems like for every good one, there are still a few bad apples.