Marketing Day: Searching For Marketing Technology, Modern Face Of Display Ads & Super Bowl Ads On YouTube

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Grammys
  The retailer shows how impactful multi-platform event marketing can be in a popular musical effort.
• The Challenge Of Searching For (& Marketing) Marketing Technology
  Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development.
• Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong
  Mobile ad campaigns played increasing role throughout the game.
• The Modern Face Of Display Ads
  Marketers, have you been discounting the value of display ads? Columnist Susan Esparza has a wake-up call for you.
• 8 Moves To Creating Content Your Market Will Find & Love
  Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there.
• NowThis Shutters Website To Deliver Exclusively Via Social Media
  The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms.
• YouTube Says It’s Still The One For Super Bowl Ads
  Nevermind Facebook, Google’s video network seems to be saying, people have watched more than 7 million hours of 2015 Super Bowl ads and teasers this year, already more than the total for all of 2014.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
• The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate
• Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals
• 10 Reasons Why The Search Marketing Industry Will Be @SMX West
• Laura Ingalls Wilder Google Logo Pays Homage To “Little House On The Prairie” Author

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing Success Stories: Chris, DoricPhrases.com, blog.affiliatewindow.com

Analytics

• Competitive Intelligence Analysis-Best Tools, Reports, Metrics, www.kaushik.net
• Don’ know your KPI? Prepare to fail, www.socialmediaexplorer.com
• Nine ways analytics will help you not suck at Twitter, econsultancy.com

Blogs & Blogging

• Awesome Resources for Article Ideas in Any Niche, www.internetmarketingninjas.com
• Blogger vs. WordPress: The Ultimate Comparison With Pros & Cons, www.minterest.org
• Get 200,000 More Monthly Visitors To Your Blog With These 20 Tactics, www.searchenginepeople.com
• How to Create a Resource Roundup for Your Blog, upcity.com
• How to Diversify Your Blog Content with Different Forms of Expert Interviews, basicblogtips.com
• How to Schedule Your WordPress Posts in Bulk (In 5 Simple Steps), www.wpexplorer.com
• How to Write an Awesome Blog Post in Five Steps, www.wordstream.com
• Increase Blog Traffic Through Competitor Research, www.razorsocial.com
• Setting Achievable Blogging Goals, www.problogger.net

Business Issues

• Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, TechCrunch
• A Prickly Partnership for Uber and Google, New York Times
• Apple Has 93% of Mobile Profits; 650M Users by 2018, blogs.barrons.com
• Honda Honda Heads to College as Presenting Sponsor of the Sixth Season of Hit Series “Community” on Yahoo Screen, yahoo.tumblr.com
• More Space for Facebook in Menlo Park, New York, Singapore, www.adweek.com

Content Marketing

• “You Need Editors, Not Brand Managers”: Seth Godin on the Future of Branded Content, contently.com
• 10 Content Marketing Predictions That Will Make You Sound Really Smart, contently.com
• 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic, www.jeffbullas.com
• A Bootstrapped Guide To Validating Your Customer Personas, www.contentharmony.com
• Advancing Content Promotion Beyond Clickbait, relevance.com
• Beyond Content for Marketing – Channels of Distribution and Being the Best Answer, www.toprankblog.com
• How to Create a Deep Connection with Your Prospects and Customers, www.copyblogger.com
• How to Increase Content Creation Without Hiring More People, contentmarketinginstitute.com
• John Cleese to Keynote Content Marketing World 2015, www.contentmarketingworld.com
• Meet the Startup Creating the Funniest Sponsored Content You’ve Ever Seen, contently.com
• One-vendor supershows: content marketing value or ego candy?, econsultancy.com
• Publishers, Agencies Must Shift Their Focus From Big Data to Big Content, www.adweek.com
• The Big Problem with Buyer Personas in Content Marketing and What to Do About It, www.thesaleslion.com
• The Lord of the Content: Fellowship of the Reader, www.convinceandconvert.com

Conversion Optimization

• 3 High-Converting Marketing Strategies Tailor-Made For 2015, blog.crazyegg.com
• 4 Tools to Drive Conversions From Your Social Traffic, www.socialmediaexaminer.com
• How To Boost Conversions With Personalized Remarketing, blog.marketo.com

Copywriting, Design & Usability

• 7 Web Design Trends For You To Follow in 2015, www.techwyse.com
• How to Design the Perfect Business Logo, www.companyfolders.com

Ecommerce

• The Billion-Dollar Ecommerce Company You Know Nothing About, m.fastcompany.com
• Alibaba Is Making $590 Million Investment in Mobile, adage.com
• Can Retailers Handle Today’s Fickle Shoppers?, www.emarketer.com
• Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist, www.rimmkaufman.com
• Carousel Usage Exploration On Mobile Ecommerce Websites, www.smashingmagazine.com
• Ecommerce software spending will nearly double in the U.S. by 2019, www.internetretailer.com
• Fashion ecommerce: are virtual fitting rooms the silver bullet?, econsultancy.com
• Look to Other Industries for Ecommerce Inspiration, www.practicalecommerce.com
• What’s Wrong With Customer Experience Strategy, www.getelastic.com

Email Marketing

• 3 Emails You Should Be Sending But Aren’t, www.verticalresponse.com
• 3 Simple A/B Tests You Can Run on Your Next Marketing Email, www.impactbnd.com
• 6 Email List Segmentation Strategies for Retailers, blog.movableink.com
• 6 Reasons to Treat Inactive Subscribers Like Zombies, blog.returnpath.com
• How The Onion Turns Funny Headlines Into Great Emails, blog.mailchimp.com
• It’s science! These 12 brain secrets will change your email design, myemma.com
• The 5 W’s of Effective Nonprofit Email Marketing, blogs.constantcontact.com
• The Five Most Effective (and Ineffective) Words in Email Subject Lines, www.marketingprofs.com
• Your Email Navbar the GPS to Customer’s Online Destination, blog.getresponse.com

General Internet Marketing

• 15 Digital Trends Getting the Most Online Buzz, www.adweek.com
• Calculating the ROI on Industry Awards for Your Business, www.adviceinteractivegroup.com
• Marketers Look to Digital as Cure-All, adage.com
• The Who’s Who of the Digital Marketing Team, www.marketingprofs.com

Internet Marketing Industry

• David J. Moore Named Chair of the IAB Tech Lab Board of Directors, IAB
• IAB Points to Vendor Reporting as Key Issue in Viewability, adage.com
• OpenX Announces 2014 Milestones, openx.com
• Ozone Media Partners with The Media Trust to Combat Malvertising in Ad Tech Ecosystem, www.businesswire.com

Mobile/Local Marketing

• 7 M-Commerce Strategies for SMBs, streetfightmag.com
• Apple’s iOS 9 to have ‘huge’ stability and optimization focus after years of feature additions, 9to5mac.com
• Google Glass Is Being Trialled At European Airport, techcrunch.com
• Mobile apps: Are you solving the right problem?, www.internetretailer.com
• New Report Shows 80% of Time Spent in 5 Apps, performinsider.com
• Publishers Stare Down an ‘Oh Sh*t’ Mobile Moment, adage.com
• Small Businesses Are Focusing More Than Ever on Location-Based Mobile Advertising, www.dexmedia.com
• Why 2015 will not be the tipping point for mobile payments, www.mobilecommercedaily.com

Social Media

• Will Twitter allow users to pay to get verified?, www.cnbc.com
• 2015 Grammy Awards: 45M Interactions from 17M Facebook Users, AdWeek
• 5 of the biggest bot fails by brands on Twitter, digiday.com
• 8 Ways to Use Facebook Video for More Engagement, www.socialmediaexaminer.com
• Building Custom Facebook Audiences for Marketing/Advertising, www.searchenginejournal.com
• Chipotle apologizes for abusive tweets in hack, USA Today
• Do Social Referrals Affect Organic Traffic?, www.convinceandconvert.com
• Facebook Asking Users to Rate Bing’s Translations, www.thesempost.com
• How Kellogg’s Scooped Top Engagement in Q4 2014 With Twitter Photos, simplymeasured.com
• How to Ask for Things on Social Media, blog.hootsuite.com
• How to Use ‘Alternative’ Social Networks in Your Marketing Strategy, www.marketingprofs.com
• Is the New Pinterest Smart Feed Hurting Small Businesses?, smallbiztrends.com
• Social Media Quality VS Quantity, heidicohen.com
• Social Tactics For New Startups, blog.bufferapp.com
• The Importance of Thought Leaders on LinkedIn, www.compukol.com
• The Worst Pinterest for Small Business Mistakes, blog.tailwindapp.com
• Three years of increased #transparency, Twitter Blog
• Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study, www.adweek.com
• Why You Should Never Automate Your Twitter Marketing Campaigns, www.adweek.com
• Your marketing success may hinge on Gray Social Media, www.businessesgrow.com

Video

• 5 Ways B2B Organizations Can Incorporate Video Marketing, www.komarketingassociates.com
• Condé Nast is courting YouTube stars, digiday.com
• DoGooder Video Awards Honor YouTube Creators for Charitable Efforts, www.adweek.com
• Freebooting on Facebook: Video Creators Need Protecting, www.reelseo.com
• How YouTube changed the world, Telegraph
• Playfan Wants to Usher In an Era of Video-Only Social Identities, www.adweek.com
• Using YouTube Remarketing to Get Better Leads, blog.ahrefs.com
• Video Startups Look to Challenge YouTube’s Dominance, www.adweek.com