Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Day Header V2 MdayHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • AT&T buys ad exchange AppNexus
    Jun 25, 2018 by Barry Levine
    Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.
  • How focusing on brand value creates revenue growth
    Jun 25, 2018 by Scott Vaughan
    Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains how to bring these two objectives together.

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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