New report: Some ad campaigns are almost entirely robot traffic
The good news in this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones.
If you run online ad campaigns, you might want to sit down.
In some campaigns, more than 90 percent of the clicks are generated by robot traffic.
That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around the world on the company’s ad platform, over a period of six years.